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Agents have used real estate postcards as a marketing tool for decades. But if you don't how to use real estate postcard

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s, you could end up spending a lot of money with disappointing results.

Here's why:

There are a lot of real estate pos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

card companies these days, with new companies sprouting up all the time. Here's how it usually happens. A printing compa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y discovers there's a big market for real estate postcards, so the company launches a new website catering to real estat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

agents, and they proclaim that, "We are experts in real estate postcard marketing!"

Here's the truth of the matter. Pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nting companies are expert at the logistics of printing and mailing. After all, that's what people pay them for. But you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

should realize that most postcard printing companies are not experts at real estate marketing. There's a big difference

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

etween printing expertise and real estate marketing expertise.

So if you plan to use real estate postcards as part of y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ur marketing program, you'll need to bring the marketing intelligence yourself.

Think about it this way. The postcard p

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

inting company derives a profit from the number of postcards printed and mailed ... not from the number of responses you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

get. Often, when agents question the fact that they're not getting any responses from their real estate postcards, they

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re told to "Be patient and persistent. Just keep mailing the postcards." I've worked in the industry, and I've heard the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e very words used many times. Now ask yourself who benefits from this "patience and persistence." You? no. The postcard

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ompany? Yes!

So let me clarify something. If you mail one thousand postcards and get nothing back in return -- not a si

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gle response -- you should not repeat that mailing. You should adjust your approach and apply some of the proven techniq

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es of real estate postcard marketing.

My point is this:

There may be a few postcard printing companies with real estat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

marketing expertise, but I have not found one yet. Nor do I expect a postcard printing company to have expertise in rea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

estate marketing. They are printing experts, and that's what I expect them to be. Nothing more, and nothing less. So wh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n you use a real estate postcard company, it's a good idea to handle the marketing side of things yourself.

Good luck,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd good marketing!

* You may republish this article online if you retain the author's byline and the active links below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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“Great is the man that complicate the simple, but greater is the man that simplifies the complicated. That’s why the foundation of an atom bomb is only “E=MC2” - WindyG In any business, you would find this universal cost. It's a cost even the big conglomerate cannot escape from. This cost is known as plainly as time. For any business to be profitable, the management of this cost is critical. Time is an “unlimited” resource that businesses have the privilege of “buying”, if it can afford its price.

One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises.

In the Black Hills of South Dakota, carved in granite, the six-story faces of George Washington, Thomas Jefferson, Abraham Lincoln and Theodore Roosevelt create a grand impression viewed from a distant, or standing on the national monument's viewing terrace. Visiting Mount Rushmore on vacation, I found the documentary of its making fascinating. Weeks later, one story stayed with me.

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