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One of the best ways of promoting a new or even long standing company is with an in-house magazine. Boost staff morale, encourage teamwork and generally let ev

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eryone know what you are up to. Really there's no excuses why you shouldn't be producing a magazine, heres how you could get started...

Short of cash? Get som

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e advertisers to pay for it!

Paying for a good quality designer to design and layout your in house magazine goes without saying and a print run on a couple of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thousand magazines isn't going to give you much change out of a couple of grand. Therefore make the magazine pay for itself by getting some advertisers on boar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d. It would be worth offering some big name advertisers in your chosen field a highly reduced ad rate for the first issue and by the time issue 2 is ready to g

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o, advertisers will be queuing up to get involved having seen who else is placing ads in your publication.

As endorsed by...

Everybody loves celebrities and

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f you can manage to get some sly celebrity patronage of your product or services then you've effectively got your magazine cover star - doing your selling for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you. For instance, if the company you are involved in sell shoes, send out some samples to public relations companies handling the stars and ask for some kind

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of feedback from their clientelle. Even if it is met with a blanket silence you can always pull out the old 'allegedely' trump card and claim that Kylie Minogu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

was reported to be a fan and user of your product and hey presto buddy, you've got yourself a hot dang news story.

Circulation, circulation, circulation

Let

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s face it, printing a handful of A5 magazines on the office inkjet isn't going to create a buzz among the cognoscenti. Realistically you need to be looking at

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

10's of thousands quantity wise to get the return on investment for your time. Depending on your particular industry, mailing and marketing lists of suppliers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd contacts within your target market are fairly cheap and easy to come by. Send out your industry bible and get people talking.

Generate a buzz

Magazines li

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve or die by their reputations. What you should always be thinking about is your next promotional idea. Most retail magazines these days in the shops are plast

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ered with promotional giveaways. Could you give away a cover mounted CD with your magazine for example? The design and style of the magazine is also intrinsic

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o its perceived value. If you don't have in-house designers or writers capable of producing a quality publication then you need to find a good contract publish

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing company to take care of your magazine design, layout and sub-editing. This could then free you up to come up with some wacky promotional ideas such as gett

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing Gordon from accounts to do a sponsored masturbate-a-thon in aid of endangered wild cod. You get the idea - make it controversial and see those circulation

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

igures go through the roof.

OK thats given you enough incentive to go out and produce some wonderful magazines. Once the magazine settles in and becomes the i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ndustry standard, why not sponsor some kind of festival or event giving the magazine and possibly your products even more promotion. It's far too easy isn't it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When looking for a new job are you spending all of you time on the major job boards? Find out if this is big waste of time or the best way to land that new job.

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