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E-mail is without a doubt the best business-building tool to hit the home-based business arena since the fax! Why? Because it is low cost, instantaneous, flexible and absolutely anyone who can t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ype can learn how to use it to their advantage. But just because you know how to open, write and send an e-mail doesn't mean you are making the most of this incredible tool. In fact direct selle

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rs who fail to follow simple e-mail etiquette may be doing more harm than good.

Check these Ten Commandments of Proper E-mailing to see how you measure up.

1. E-mail netiquette:

* Thou shall

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

not SHOUT (all caps)

* Thou shall not flame (profanity)

* Thou shall not SPAM (unsolicited junk e-mail)

* Thou shall not attach large files (or more than one at a time)

2. Be Brief And To Th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e Point - Messages should be concise and to the point. Think of it as a telephone conversation, except you are typing instead of speaking. Nobody has ever won a Pulitzer Prize for a telephone co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

versation nor will they win one for an e-mail message.

3. Always Use The Subject Line – The subject line of your e-mail determines whether it will be read or not, so make it compelling. Includi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng an appropriate description in the subject line is a courtesy that will be much appreciated by clients who need to store and easily reference previous e-mails.

4. Include a Signature – A cust

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

om signature, automatically added to your outgoing e-mail is one more opportunity to promote your business and invite people to your website. (In Outlook, you must first open a blank e-mail and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

then select Tools, Options and the General tab. At the bottom right corner you’ll see a button that will allow you to create as many signatures as you want).

5. BCC – (This stands for Blind Cop

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y) Don't expose your friends and relatives to the risk of receiving future unsolicited e-mails. When sending an e-mail to numerous contacts, place your name on the TO: line and the rest of the e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mail addresses in the BCC line. This way, your friends' and family's e-mail addresses are not distributed along with the message.

6. Be Pleasant! Nobody like to receive boring, curt or rude e-m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ails. Begin your e-mail by addressing the recipient in a friendly, positive manner. When a pleasant attitude is conveyed through your e-mail message you build rapport more quickly.

7. Always re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ply as quickly as possible - Develop a good impression by responding to business related e-mails. The more promptly you can write back the better. Start with the oldest e-mail first.

8. Avoid O

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ver Punctuation- Don't get caught up in grammar and punctuation, especially excessive punctuation. You'll see lots of e-mail messages where people put a dozen exclamation points at the end of a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sentence for added emphasis. If something is important it should be reflected in your text, not in your punctuation. Exclamation points are just another form of ending a sentence.

9. Back up yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r e-mail address book. – Windows-based users might try these steps to find the appropriate files on your hard drive. Using the "find" command type *.wab (Windows Address Book) and select the Fin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d Now. Once you locate the file, copy it for safekeeping.

10. Use Plain Text Format - Formatting can be everything, but not in your e-mails. Plain text is best. Using HTML, or Rich Text Format

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is a bit risky because there are lot e-mail clients (and some servers) that can’t handle messages in these formats. The message will come in as utter gibberish or in the worst case, crash the e-

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mail client. I've seen it happen. (In Outlook go to Tools, Options, Mail Format and change to Plain Text. If you want to take the risk and use Word to format messages, click the box that says Us

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e Microsoft Word.)

Taking time to learn the basics of e-mailing will greatly enhance your ability to build on-line relationships and work more effectively in less time. Make it a priority today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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