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When Jeff Paul spoke with us he said that he is currently living in Chicago and he likes it.

He went to Universit

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y and studied Anthropology, a subject he says serves him well now. However he ended up working as a Financial Adv

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

iser and Accountant. Something that was not very exciting.

(sorry to all you number crunches)

Even though Jeff

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

did not fully enjoy his time as a Financial Adviser it is clear that it was a turning point for the career he has

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

today.

Jeff and his business partners strongly believed they were the best Financial Ad visors in the Chicago are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a but they had a really big problem - not enough clients.

Have you ever thought you have the best product or serv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ice, you just need people to see it and you will make your millions?

Well these guys did.

See they were going ba

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nkrupt. And as I am sure would be the same with you, others did not want to go to a bankrupt financial planner.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

This is what drew Jeff Paul to learn about Marketing. Real Marketing. Marketing that works.

Just having an exce

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

llent product doesn't guarantee you of success. Actually Jeff realized that having the best product is worth noth

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng. The #1 skill in any business is marketing.

This realization was not an easy one. See most marketing (about

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

99.9% of it) just doesn't work. But in the process of this realization Jeff managed to find everyone of the 99.9%

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of marketing that doesn't work until one day he finally cracked it.

This was when the business went from earning

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

just $10k per month in 1987 to over $150k per month in the beginning of 1989. And this was all a result of Jeff

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Paul's marketing.

This led Jeff to have a change of heart. See he loved making money but just didn't enjoy havin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g to deal with the customers.

This led Jeff to sell his part of the business and start in a new direction. That

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of a Direct Marketer.

Being one of the worlds best direct marketers is a title Jeff takes on well. He has been a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

part in selling hundreds of millions of dollars worth of product.

Now word on the street is that Jeff is retirin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g. I don't know if this is just another marketing technique. Only time will tell.

Now if you get the chance to h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ear Jeff Paul you should take it. He will teach you the same techniques that will get you to the top of your game

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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