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Digg It - Direct Mail Sales Letters - 10 Key Elements to Creating Marketing Pieces That Get Results
If you want to have any success with your business, you already know you need to advertise. While there are many methods available in today’s marketplace, the one best suited for any small business with a limited budget is without a doubt, a well written direct mail sales letter.
While a
While a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
well written sales letter definitely has the most potential for generating a flood of new business, it also has the potential to be a huge failure if not done correctly. You see, consumers today are absolutely bombarded with marketing materials and advertisements. So much so that if your
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
iece doesn’t stand out from the crowd, it could easily get lost in the avalanche of junk mail.
So, to help combat this potential disaster with your next direct mail piece, here are 10 key elements that will help you deliver a super-successful marketing piece:
1. Use An Attention Grabbi
So, to help combat this potential disaster with your next direct mail piece, here are 10 key elements that will help you deliver a super-successful marketing piece:
1. Use An Attention Grabbi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
g Headline
With so much advertising already competing for your prospect’s attention, it’s critical to your success that you grab their attention right off the bat. In fact, you should think of your headline as the ad for your sales letter. You MUST give your reader a strong reason to
With so much advertising already competing for your prospect’s attention, it’s critical to your success that you grab their attention right off the bat. In fact, you should think of your headline as the ad for your sales letter. You MUST give your reader a strong reason to
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
read what you have to say or you might as well save the postage and printing costs.
2. State the Problem Your Prospect is Having
Right off the bat let your reader know that you understand the pain and frustration they’re feeling. No matter how big or small the problem may be in r
2. State the Problem Your Prospect is Having
Right off the bat let your reader know that you understand the pain and frustration they’re feeling. No matter how big or small the problem may be in r
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ality, the pain and frustration they’re feeling is very real and it represents an opportunity for you to be the hero.
3. Agitate the Problem
After bringing the painful problem to their attention, paint a picture of what this problem is costing your potential customer in terms of he
3. Agitate the Problem
After bringing the painful problem to their attention, paint a picture of what this problem is costing your potential customer in terms of he
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
lth, wealth, time, status, or frustration. Helping them really feel the pain of the problem will urge them to continue reading as they’re now looking for a way to eliminate their pain and frustration.
4. Paint a Picture of a Brighter Future
Once you’ve painted a clear picture of w
4. Paint a Picture of a Brighter Future
Once you’ve painted a clear picture of w
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
hat this problem is costing them, it’s now time to repaint the picture and give them an image of what it could look like. Just as you painted a clear picture of everything this problem is currently costing them, you want to paint an equally vibrant picture of what life COULD be like if thi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
problem no longer existed.
5. Lay Out Your Solution
Now that they have a clear picture of what life could look like without the frustrating problem affecting their life, tell them how your solution can make that happen. Don’t just list all the various features associated with you
5. Lay Out Your Solution
Now that they have a clear picture of what life could look like without the frustrating problem affecting their life, tell them how your solution can make that happen. Don’t just list all the various features associated with you
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
product or service, but smother them with the numerous benefits they’ll receive as a result of your solution.
Sure, you need to describe your process and how you’ll accomplish this pain-free picture you painted, but be sure to explain each step in the process in terms of how it will benef
Sure, you need to describe your process and how you’ll accomplish this pain-free picture you painted, but be sure to explain each step in the process in terms of how it will benef
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t them.
6. Overcome Objections
Unfortunately, no matter how well you paint the pain-free picture and describe your process for making it happen, your potential customer will have some questions or objections. Don’t worry, its human nature to be skeptical.
However, it does require
6. Overcome Objections
Unfortunately, no matter how well you paint the pain-free picture and describe your process for making it happen, your potential customer will have some questions or objections. Don’t worry, its human nature to be skeptical.
However, it does require
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
that you address as many of these objections as you can. This can be accomplished by including a FAQ section, testimonials, before-and-after pictures, or listing your qualifications. There are numerous ways you can overcome these questions and you should employ as many as it takes to hel
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
set your prospect at ease.
7. Present A Valuable Offer
Remember, the whole point of your direct mail sales letter is to eventually get sales. As such, it’s critical to the success of your mailing to present your prospects with an offer that gets them to move to the next step in y
7. Present A Valuable Offer
Remember, the whole point of your direct mail sales letter is to eventually get sales. As such, it’s critical to the success of your mailing to present your prospects with an offer that gets them to move to the next step in y
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ur marketing process.
However, don’t assume that just because you listed all your various products or services that they’re going to jump all over it. You need to present them with a very clear offer so there’s no confusion as to what the purpose of the mailing is.
8. Create A Strong
However, don’t assume that just because you listed all your various products or services that they’re going to jump all over it. You need to present them with a very clear offer so there’s no confusion as to what the purpose of the mailing is.
8. Create A Strong
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Call To Action
Again, don’t just assume that because you sent a sales letter that lists your phone number or website somewhere on the letter that your prospect knows what to do next. Tell them exactly the steps they should take to respond to your offer and tell them exactly how to acc
Again, don’t just assume that because you sent a sales letter that lists your phone number or website somewhere on the letter that your prospect knows what to do next. Tell them exactly the steps they should take to respond to your offer and tell them exactly how to acc
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mplish each step.
For example, “Pick up the phone right now and call (704) 444-5555, 24 hours a day, 7 days a week to schedule your FREE, no obligation estimate.” Don’t assume anything or leave anything to chance.
9. Create Some Urgency
Unfortunately, we live in a society of proc
For example, “Pick up the phone right now and call (704) 444-5555, 24 hours a day, 7 days a week to schedule your FREE, no obligation estimate.” Don’t assume anything or leave anything to chance.
9. Create Some Urgency
Unfortunately, we live in a society of proc
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
astinators. Unless you give your prospects a reason to respond to your offer immediately, chances are pretty good that your sales letter will end up stuck on a refrigerator never to be looked at again or in some pile of papers the does little more than collect dust. Avoid this undesirable
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
fate by giving your offer a deadline, limiting the number of packages available, or by using any number of ‘urgency creating’ devices.
10. Don’t Forget the P.S.
Believe it or not, the P.S. is the second most read part of any letter, following only the headline. As such, it’s impo
10. Don’t Forget the P.S.
Believe it or not, the P.S. is the second most read part of any letter, following only the headline. As such, it’s impo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tant to include one that restates your offer and chief benefits your prospect will receive. If necessary, repaint the picture of what life would be like without the problem and remind them of your offer for creating this new scene.
Include these 10 elements and watch your next sales le
Include these 10 elements and watch your next sales le
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ter pull like a super-charged magnet.
Remember, a powerful direct mail sales letter can be a powerful tool in your marketing arsenal, if done correctly. Include these 10 elements in your next letter and prepare yourself for the surge of new business that will surely be headed your way
Remember, a powerful direct mail sales letter can be a powerful tool in your marketing arsenal, if done correctly. Include these 10 elements in your next letter and prepare yourself for the surge of new business that will surely be headed your way
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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