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If you are organising an exhibition, event or even exhibiting your own stands display at an event, you will want t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o ensure that people are aware of your presence, ahead of time. Making your presence known at an exhibition ahead

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f time can help to drive interest and visitor numbers. So what can you do? One idea is to submit an electronic pre

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ss release online to one of the many websites who now specialise in electronic press releases. Before submitting t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e press release though, you need to know how to write one. Below are 8 tips to help you write the online press rel

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ase to promote your exhibition or exhibition stand.

1. Ensure that you give clear information about the exhibitio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n in the first paragraph. This can be expanded upon in later paragraphs in the article. This first paragraph thoug

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is crucial and will also enable you to make clear who the target audience are, i.e. the people you are looking to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

attract to your exhibition.

2. Make sure you give clear information about where and when the exhibition is and al

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

so if possible, details on how to get to the venue. If the press releases is about one exhibition stand only then

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e sure to give details on how to find your stand in the exhibition, i.e. stand number and aisle number.

3. Using

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bulleted list can be a very good way to break points down and to make information clear.

4. Ensure that you use

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your keywords in the title of the press releases so that it attracts the right people.

5. Do not try and over-com

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

licate the press release with over-complicated words, unless needed. Keep the electronic press release simple.

6.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Ensure that you add one or two links to your website, in the press release. Most electronic press release sites al

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

low you to add in a few links. The link/s will benefit your site in terms of search engine optimisation, in additi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n to giving you the chance to offer the reader some more genuinely useful information about your exhibition or exh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bition stand.

7. Do not write your press release the same way you would a normal article. A press release should

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

offer definite news i.e. a definite piece of information.

8. Do not make the press release too long. Press releas

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s can be quite short, i.e. they do not need to more than 400 words unless you have specific things you need to say

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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