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How do you generate sales leads with direct mail when you have no credentials?

I’m talking about the financial pla

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nner with much education but no demonstrated expertise. The brand new lettershop with no industry experience and zero p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ublicity. The software firm with no clients.

How do you persuade prospective clients to call you or visit your web

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ite or meet with you when you don’t have decades of experience, a high profile in the community, testimonials from hundre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ds of satisfied clients, dozens of inches of free publicity in the press, and all the other credentials that your esta

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

blished competitors have?

One way to generate sales leads when you are starting from zero is to use pain instead o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

credentials. A direct response copywriter I know wanted to start writing email sales letters for businesses. But he ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d never written one, so he had no samples (and no results) to show potential clients.

So, instead of publicizin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g credentials he didn’t have, he simply studied all that he could find on email sales letters and wrote a few articles

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n the subject. Then he mailed these informative and helpful articles to potential clients. Many hired him without questio

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n. And without asking to see samples of his email sales letters. His clients figured that if he writes about the topic

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he must know what he is talking about. He does, and he does.

I’ve discovered the same truth. If you Google “direct

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mail copywriter” you’ll discover that I appear ahead of Bob Bly, Herschell Gordon Lewis and every other direct response

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

copywriter in the world. I’m not better than them. And I don’t have their credentials. But I’ve written and published mo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re articles online on the topic of direct mail than anyone else, and so I rank #1 on Google. Prospective clients figure t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at if I rank that high, I must know a thing or two about direct mail. Which remains to be proven, of course!

S

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o when you have no experience, no clients, no reputation and nothing to lose, write about your topic and publish what you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

write. Publish white papers, special reports, booklets and articles that describe the pain your prospective clients feel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Show them that you understand their frustrations, challenges and problems. When you demonstrate that you understand th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eir pain, prospects will assume (rightly, I hope) that you posses the cure. And they will give you their business.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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