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For your business success, make sure you consider photo postcards. Postcards are just a little more expensive than busin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ess cards and far less than Yellow Page ads. Postcards can be handed out like business cards, but that is not all.

Post

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ards can be mailed. So postcards offer you the opportunity to keep in touch with your customers and find new customers b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mail. By comparison, sending a business card through the mail really has to be sent in an envelope. Envelopes cost more

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to mail than postcards. To come close to communicating as much as you can by postcard, you would need to accompany you b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

siness card with a letter and include a photo. Not to mention, that the recipient of a postcard is more likely to see wh

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t the postcard is about, while many envelopes are tossed unopened.

Since postcards offer the use of photos, selecting t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e photo you want to use should be one of your first considerations. First think about what you want your postcard to say

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

For example, are you introducing a new service or product. Then your selected photo should highlight the benefits you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ant to communicate about your new service or product. A new pizza parlor might use a photo of a customer enjoying one of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

their wonderful pizzas. A used car dealer shows a smiling customer driving off in their new car. This way you communicat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

more than just what words can do alone.

After you have selected the photo that promotes the benefits of your new servi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e or product, you should develop some wording that compels the reader to do what you want them to do. Using the pizza pa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lor example again, it might be to compel a potential customer to place a pizza order. You might do this by giving a disc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

unt coupon on the back of the postcard. Think about what you want your postcard to have the customer do.

Other informat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on to consider in creating your postcard would be the basic business information you want to make sure is on all your ma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

keting materials. Such as: business name, address, phone number, email, web site, and any other pertinent contact inform

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tion. Make sure your customer is invited to contact you and has easy ways to make contact.

So to summarize, one well de

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

igned postcard can communicate the same as mailing a business card, photo, and letter all in an envelope that costs more

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to mail than a postcard. Photo postcards can be an important and cost effective marketing tool for your business success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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