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Does your hand suffer from writer’s cramp every time you take notes in a meeting or interview a client? Give yourself a break and just record the meeting instead. This way you can stay focused

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on the conversation, instead of frantically taking notes and worrying about what you’re missing.

It’s easy to do this when you’re meeting in person. Just bring a little tape recorder and s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

et it on the table. Since they’re all digital now, you can easily transfer the audio file to your computer at a later time. Reporters do this all the time and it works for them. But what abo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut when you’re conducting an interview or holding a client meeting over the phone? How do you record that?

For a lot of us, this has been a problem. The technology required to record a call

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

can be complex, expensive, or just plain confusing. First, you have to get the phone to record the call, then you need to get the call into your computer.

I’m a gadget geek, and even that i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s a little over my head. But now there are several great solutions to this problem and the best part is they are completely free to use. The only expense is the minimal long-distance charges

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

everyone has to pay to get on the line. (That’s how these companies make their money.) But with cell phones and flat- rate long-distance plans, this isn’t much of an issue anymore.

OK, great

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ip and all. But what does any of this have to do with marketing? Turns out, quite a bit. Here are just a few ideas for using these services in your business.

Shorten the Creative Cycle

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

For starters, the first step in writing a good sales letter or promo copy is to interview the person who knows the product best—whether it’s a developer, member of the sales team, or the o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

wner of the company. Ask the right questions, and they’ll practically write the copy for you (which is actually a secret within a secret!). Then transcribe the call, work in your own

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

opy magic, and chop hours off the creative cycle.

Create an Information Product

Use the conference line to interview an expert in a particular field. Or ask someone to interview you a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

bout your speciality. You can even hold an entire teleseminar since many of these services can handle nearly 100 callers.

When it’s done, you can now edit that recording, add an intro, put

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

some music at the beginning and end, and you have your own information product. Give it away as a bonus, send it out to prospects and clients—or better yet, sell it and make some money.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Keep Others in the Loop

If some people can’t make the call, simply record it and send the file over to them. They can listen to it on their own time—at the computer, in the car, or even

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on a run—and you don’t have to spend your own valuable time getting them all caught up on what they missed.

Podcast the Information

Got a series of informative calls you want to get

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

out to the masses? Create a podcast in iTunes and let anyone who finds it subscribe to your series. (Of course, you’ll want to take some marketing measures to make sure that people find it!

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

)

Distribute Your Ideas

Instead of making a bunch of calls or leaving multiple voicemails with the same message, just record your message once and email the link or audio file to ever

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

one who needs to hear it. (This is often referred to as an audio postcard.) It’s easier than writing everything down in an email. Plus, you’ll save a ton of time--and you get to skip all the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

small talk during every call.

These are just a few ways that recording calls can boost your marketing efforts and save you lots of time. Get creative and start using the technology to your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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