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Postcards may not be the most popular marketing tool in our modern high-tech business world. That's too bad because they can be a very cost-effective way to genera

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

te website traffic and sales leads ...if you do it right.

Here are 5 proven tips that will help you create powerful marketing postcards guaranteed to produce a bi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

response.

1. Make a Big First Impression

People like getting postcards from friends and relatives. They don't like getting advertising mail. Make your po

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard.

For e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ample, use the same typestyle and layout you would use to send a postcard to a friend. Use a date at the top ...even if it is something like "Monday, 11:15 AM". An

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

include a real "from" name at the bottom ...even if it's not handwritten.

2. Get Right to the Point

Postcards get delivered in a format that's ready to r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ad. Take advantage of this by making the biggest benefit you offer the first thing the reader sees. This will make them want to read the rest of your postcard.

Fo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

example, state your biggest benefit as a headline at the top of your postcard ...or make it the first item on a bulleted list of benefits ...or highlight it in bo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d type if it's in the body of your postcard.

3. Sell the Right Thing

Marketing postcards are most effective when they are used to generate website traffic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or sales leads. They are less effective for closing sales because they don't provide enough space for a detailed sales message.

Design your message to sell the re

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

der on seeking more information instead of trying to close sales.

For example, don't include much (if any) actual information about the product or service you are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

selling on your postcard. Instead, promote the major benefit (or benefits) they provide. Then persuade the reader to visit your website or to take some other actio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to get more information from a source where you can close sales.

4. Be Clear and Direct

You have only a few seconds to get the reader's attention and to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ersuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance.

For example, lim

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time.

Alw

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ys end your postcard by telling the reader exactly what to do to get more details - and include a reason to do it immediately.

5. Stimulate Fast Action

Ju

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t telling your reader how to get more information is not enough. You have to give them a reason to respond NOW or many will put your postcard aside to do later ...

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hen get involved with other things and forget it.

For example, offer them a discounted price, a special bonus or some other benefit if they reply to your postcard

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

by a deadline.

Postcards are not new or high-tech. But that's not a reason to ignore them. They can generate a lot of website traffic and sales leads for a very l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

w-cost.

Follow these 5 proven tips and you will discover how to create powerful marketing postcards guaranteed to produce a big response.

Copyright 2007 Bob Ledu

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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