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The following question comes from a real estate postcard survey I emailed to more than 3,000 age

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nts and brokers. From hundreds of responses, I compiled a list of the most commonly asked questions about real estate postcards

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

This is one of those questions.

Question:
Should I handle postcard marketing myself or outsource it?

Answer:<

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

b>
A postcard marketing company can make your life easier. There's no doubt about that. I know this for a fact, because I'

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e worked for two of them. But you shouldn't let a vendor run every aspect of your postcard marketing program. Such vendors are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

expert at handling the logistics of printing and mailing. But it's unlikely they are real estate marketing experts as well.

My

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

recommendation: Trust postcard vendors with the logistics of printing and mailing, but develop the strategy and message for you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

self.

Postcard marketing vendors have highly efficient workflows in place. This lets them print your postcards faster and with

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

better quality than if you did it yourself. So even if the vendor imposes a profit markup (which they obviously do), your total

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

costs could still be similar to a do-it-yourself program -- only with a lot less hassle in your life!

Here's a story you'll e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

joy...

In 2004 I attended the REALTORS® Conference & Expo in Orlando, Florida. I was there to represent a postcard printing co

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pany I worked for at the time. I spoke to a lot of agents who, up to that point, had been doing their own postcard marketing. I

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

asked how they went about it, and I inevitably got a long story full of headache and hassle.

Then I would show them a "jumbo"

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sized glossy postcard in full color, and I'd say, "What if you could send these for about 50 cents per postcard ... and have so

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eone else do the printing and mailing for you?" Their responses were a collection of "Seriously?" ... "You're kidding me!" ...

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

And I've been doing it myself all this time?"

The moral of this story -- don't assume the professional vendor path is out of r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ach. Check out the pricing (and what you get for the pricing) at a professional postcard company, and the idea of outsourcing w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ill start looking really good. And you can't put a price on the time you'll save! But remember, outsource the logistics, not th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

strategy.

Good luck with your real estate marketing!

* Copyrigh

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

2007, Brandon Cornett. You may republish this article online if you retain the author's byline and the active hyperlinks below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Real Estate Postcards: Should I Outsource

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