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The following question comes from a real estate postcard questionnaire I sent to more than 3,000 real estate agents

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.

Question:<

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

b>
How do I differentiate my real estate postcards from what all of the other agents are mailing in my area?

Answer:
You're wise

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ot to imitate other agents in your area. The only time you should duplicate a marketing strategy that's already used in your market is when you can

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

do it better -- like ten times better. But as a new agent, it would be difficult to compete by stacking up recent sales.

So why not go where they'

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e not going? Why not come up with a great idea that nobody else is doing in your market, and then build a postcard campaign around it.

Let's brain

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

torm...

What's going on in your area? Is it a buyer's market or seller's market? What's happening in the news? What are people in your town talkin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g about? How can you capitalize on that? Are you comfortable speaking in front of groups? If so, you could build a seminar program and promote it w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

th postcards.

Do you know any mortgage people in the area? Why not ask them to partner up with you for mutual gain? What if you made the seminar a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

regular thing, like "First Friday." What if you built a website just for the seminar ... really giving it a life of its own, with testimonials, pho

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

os of previous sessions, maps to the location, the works.

Maybe you could get local media coverage? Free donuts? Business cards by the door? Take-

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ome information kits with your bio as the last page? A sign-up form with email address so you can send them market updates?

Keep brainstorming! Th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s is how great ideas are born. And when you've got a great idea, you can turn it into a great postcard message. And when you make a great offer lik

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that, your postcard response rates will increase dramatically.

Turn off your internal critic. Get out a sheet of paper and start brainstorming. S

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cribble madly. Don't worry if your ideas seem outlandish, just keep going. If you come up with five ideas, there's bound to be a gem in there somew

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ere -- something other agents in your area aren't doing, or something you could do better than anyone else.

Then start filling in the details. Now

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

that you've got your idea, how do you add value? How do you make it remarkable? How do you convey the most important points on a postcard? Sketch i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

out. Get creative and have fun. That's how the top-performing real estate postcards are born.

The key is to do it before everyone else is doing i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. You've got to do it first, or do it better. Otherwise, you're just "another one of those postcards."

Good luck with your real estate postcard ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

keting!

* Copyright 2007, Brandon Cornett. You may republish this article online if you retain the author's byline and the active hyperlinks below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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