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This question comes from a real estate postcard marketing survey I sent to ov

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er 3,000 agents and brokers. From hundreds of responses, I compiled a list of the most commonly asked questi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ns about real estate postcards. This is one of those questions.

Question:
What are the best pos

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

card techniques to drive readers to your website?

Answer:
Before we talk about using postcards

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

some form of lead capture on your website, whether it's an info-request form, signing up for listing informa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ion, or what have you. Without lead generation, you have no way to capitalize on your website traffic and co

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nnect with visitors.

With that out of the way...

One of the best ways to generate website traffic with pos

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cards is to create an outstanding website in the first place. Then it's simply a matter of promoting the web

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ite with your postcards to get people to visit (and, ideally, make a connection with them from there).

It's

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a great question you ask, because postcards and websites make perfect marketing partners. This combo lets yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u offer recipients another way to respond, and multiple response paths are almost always a good thing in dir

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ct mail.

The key here is that you must build genuine value into your website (just like you should build va

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ue into your postcards). It can't be "just another agent website." For example, I live in Austin, Texas. So

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

if I were going to create a website like this, I would first create a theme like "Where Austin Goes for Home

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Buying Information" and then work to make the website live up to that theme. It would be easy to drive traff

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

c to such a site with postcards.

And don't forget about your web-based lead generation. Driving traffic to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a website is only half the equation. The other half is turning that traffic into a relationship. But that's

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nother article entirely.

Good luck with your real estate postcard marketing!

* Copyright 2007, Brandon Cor

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ett. You may republish this article online if you retain the author's byline and the active hyperlinks below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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