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This question comes from a real estate postcard questionna

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to create a list of the most commonly asked questions. This is one of those questions.

<

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

>Question:
What are some unique times to mail postcards (aside from holidays)?

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

b>Answer:
Actually, holidays are peak mailing times, so it's harder to get your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

message read. I recommend mailing as often as you need to, based on your business needs,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

our budget, your market and other unique factors.

Event Marketing Postcards

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ometimes the event dictates when to mail. Just listed, just sold, and open house postcard

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are all time-sensitive. In the case of a listed or sold postcard, time is of the essence

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. The sooner you can send your postcards, the better. In the case of an open house, you'l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

want to mail your postcards early enough to promote the event but not so early that peop

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e forget about it. You also need to allow 7 - 15 days for Standard Mail delivery, or 3 -

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for First Class delivery.

General Marketing Postcards
As for general market

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing postcards (lead generation), my philosophy and advice is to "have something to say be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ore you say it." If you have a big idea, big event or big offer, then it's probably the p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rfect time to send a postcard—regardless of what time of year it is. Your response rates

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ill be better if you "load" your postcard with value and polish it to perfection.

On the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

other hand, if you're not quite there yet and don't have much to strengthen your postcar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, it's best to wait until you're ready.

* Copyright 2007, Brandon Cornett. You may repub

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ish this article online if you retain the author's byline and the active hyperlinks below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Follow this simple step-by-step process to change your life, increase your income and have a successful business in Real Estate Investing. This article provides a 'how-its-done' look to maximize your results.

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