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I had an epiphany the other day. It appears that 80% of the world pretends to be a total idiot so t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat they don’t have to do any work. If they pretend to be dumb enough then other people will be for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ced to hold their hand or do the actual chore for them. See it is much easier for the smart person

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to just do it rather than sit and explain it.

This is the reason why 5% of the world controls the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

majority of the money. There is no point getting frustrated buy it so you might as well embrace it.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Treat everyone as if they don’t know whether or not to left click or right click the mouse I am no

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t kidding. My friend’s mother has had a computer for 5 years and still asks the click question ever

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

time they navigate the computer.

Here are some simple ways to make your website appeal to the mas

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ses.

Lots of video. People learn things in different ways. If you are advertising to North America

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

then you already know that it is a TV society. Most people don’t even read a full book after colle

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ge. Make screen capture videos that are so simple your dog could follow along.

Break things up int

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o time segments- Too much information overloads the sense. You may want to give lots of “content” b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ut people get distracted and bored when they can finish quickly. Break your segments up into hours

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

or days.

Have conference calls- This is simply appealing to another part of the brain for learning

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Some people prefer to listen rather then watch a video. As the old adage says “Tell them what you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

are going to tell them, tell them, and then tell them why you told them.” Eventually your pitch wil

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l sink in.

Make the site easy to navigate- A great example of this is writing the full link “Frequ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ently asked questions” Do not shorten it to FAQ. You may not be dumb but other people are.

There a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re many more ways to make your site more effective but this should set you on the right course. It

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

may seem trivial but it will be the difference between hundreds and thousands of sales to your site

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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It may seem like the drama is unfolding from afar but it is crucial that all staff have a role to play in the creation and development of emergency plans.

In an era where we are constantly exposed to imagery and brands, having a strong corporate identity is a major factor for helping to market a companies products or services.

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