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The following question comes from a postcard marketin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g survey I sent to over 3,000 real estate agents and brokers. I compiled hundreds of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

responses to create a list of the most commonly asked questions. This is one of tho

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

se questions.

Question:
Should I include handwritten notes on my postca

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rds.

Answer:
As with many things in real estate postcard marketing, you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

must weight the pros and cons of handwritten notes to see if they're right for you.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

So let's look at some key advantages and disadvantages of using handwritten notes o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n real estate postcards.

Advantage – Personalization almost always increases

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

response, and handwriting a note is the ultimate form of personalization.

Disad

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

vantage – If you use handwritten notes on your postcards, it means you'll be sen

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ding them out yourself. A vendor can print them for you, but you'll have to mail the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

m after signing them.

My advice – If you're mailing to a small list, and per

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sonalization is important to you, handwritten notes may work well for you. If you're

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mailing to a large list and need more efficiency (or don't want to touch your postc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ards at all), skip the handwritten notes and let the vendor handle the printing and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mailing.

There are plenty of ways to add value to postcards besides handwriting a n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ote. Rest assured, if you follow the advice in this book, you can create a response-

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

generating postcard without the need (or hassle) for handwritten notes. But if it's

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

important to you, go for it.

* Copyright 2007, Brandon Cornett. You may republish t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

his article online if you retain the author's byline and the active hyperlinks below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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