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This question comes from a questionnaire survey I s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ent to more than 3,000 real estate agents and brokers. The survey pertained to rea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l estate postcard marketing. I compiled hundreds of responses to create a list of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the most commonly asked questions. This is one of those questions.

Question:
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
b>
How do I conduct a bulk mailing?

Answer:
My advice is to leav
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
e bulk mail to the experts, the postcard marketing companies. Bulk mailings can be
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a lot of hassle, and you have to know what you're doing.

I've known a lot of age
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ts who did bulk mailings themselves because they thought they would save money. In
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the end, they wound up wasting a lot of time, making mistakes, and getting discou
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
raged with the whole thing. When I explained that they could have a vendor do all
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
the work and still only pay around 50? per postcard, they would kick themselves. S
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
ome people learn the hard way.

Personally, I wouldn't waste your time trying to d
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
o bulk mailings by yourself. That's time better spent running your business or spe
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nding time with the family. Better yet, instead of spending hours on the logistics
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
of a postcard mailing, put that time and energy toward building a stronger offer.
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Remember, postcard marketing is a numbers game ... a game of attrition. The strong
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
er your offer, the more responses your postcards will generate.

Put your creative
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
energy into building an offer for your real estate postcards. Let the professiona
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ls handle the logistics.

* Copyright 2007, Brandon Cornett. You may republish thi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
s article online if you retain the author's byline and the active hyperlinks below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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