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Among the many trade show display choices is a category we refer to as banner stands. There are about three different types of banner stands

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that are currently available commercially. We'll discuss each, their advantages, disadvantages, costs and relative merits.

Spring Back

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

anner Stands -- Spring back banner stands are made from extruded steel or aluminum hardware and printed graphics usually laminated to a v

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nyl or polycarbonate for added durability. Most spring back banner stands are very light weight, about 25" to 35" wide and range in height f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rom 76" to 88" at the most. Some can have various heights.

Advantages of the spring back are: very light weight, usually very inexp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nsive, pack in a small tube usually about 4-5" diameter by 35"-40" long.

Disadvantages of the spring back are: not very durable, gra

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hic is not well protected during shipping.

Retractable Banner Stand -- Retractable banner stands have an aluminum housing that contai

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ns a spring loaded drum to which the graphic attaches. This housing is generally about 3"-4" in diameter and 35-55" long. There is a shock

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

orded pole that is assembled and goes in the aluminum housing, then the graphic is pulled out of the aluminum housing against the spring load

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d resistance to a height of generally about 76" - 88". These retractable banner stands come in varying sizes from 19" wide including 33.5",

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

9.5" up to 48" wide.

Advantages of the Retractable Banner Stand are: more durable, graphic is fully protected when not extended and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

during shipping, more stable when assembled because of the aluminum drum base.

Disadvantages of the Retractable Banner Stand are: mo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e costly, graphic is not easily replaceable, retractable drum mechanism is more complex and may malfunction more easily.

Retractable/Repl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ceable Banner Stand -- Retractable/Replaceable Banner Stands are similar to retractable banner stands except that the aluminum housing is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

designed to accept a replaceable cartridge that holds the graphic in it. There currently are 3 sizes available - 19", 33.5" and 39.5". It

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

orks the same as the retractable except that the graphic is housed in a removable cartridge.

Advantages of the Retractable/Replaceabl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Banner Stand are: Easily replace the image in a few minutes. Graphic is well protected in the removeable cartridge. Very attractive, high

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

quality hardware.

Disadvantages of the Retractable/Replaceable Banner Stand are: Most expensive, heavier, however those are about t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e only disadvantages.

There are numerous ways to display you message using banner stands, each one with advantages of the others. The most

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mportant thing to keep in mind regardless of which banner stand you choose is the content of your message is more critical that anything else

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most people don't realize it, but one of your first and most important business decisions can be picking your business name. A great name is one that attracts customers and can really give your business legs in terms of starting a buzz...

Managing anyone beside your self can be challenging. First you have to be sure you are going into it for the right reasons. Don't do it to feel important, you're bound to be tripped up and shown how insignificant you really are in the general scheme of things. Don't do it to have control, nobody will let you control them if they have a choice, even if that choice is to quit. Do it because you want to serve. That's a great beginning.

Are accounting tasks proving to be your weak link? You are not alone, many entrepreneurs suffer this problem, there is a solution.

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