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Local Church Festivals - Every spring or fall, churches in your area typically host a variety of events, festivities, and church yard sales. Contact these churches and rent a table for the event. Rental fees are usually less than $20 dollars and can be a great source of leads.

Make sure to bring products with you and make sure to hav

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e some type of contest registration/drawing so you're able to collect names, emails and mailing addresses. This will allow you to continue up-selling to these potential prospects.

Balloon Advertising - Get your company name, phone # and website address printed onto balloons. These are fairly cheap, usually around .03-.07 cents each (

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

1,000 balloons for about $70 dollars). Make sure to put the services/products you offer with a special call-to-action.

You can then distribute the balloons at local events, charities, birthday parties, etc…thus giving your business lots of exposure.

Customized T-shirts - Everybody wears t-shirts and would gladly accept a FREE one. B

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut don't do the usual thing here; make your message stand out! I like the controversial angle…make your message 'unforgettable'.

For example…I have t-shirts that say:

WORKING FOR "THE MAN" SUCKS! Make Money, Get Rich & Enjoy Life! Go to: www.HippoMarketing.com

Welcome Wagon - Most neighborhoods have the Welcome Wago

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n, which is a service that welcomes new people into the neighborhood. They generally deliver the new homeowner a bag of goodies from local businesses. This is a great opportunity to get your name in front of new residents. It's fairly inexpensive and you should try this.

Library Bookmarks - Contact local libraries in your area about

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

leaving behind 'FREE' bookmarkers. Put your information on it (Not the boring typical messages of course). You can typically leave a couple of hundred of these behind and check back every 3 months to replenish (you may have to check back more often depending on how busy the library is). Offer some type of contest on the bookmarker (maybe a $

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

10 gift certificate to Barnes & Nobles, Amazon.com, or wherever…your goal is to get their names and addresses - direct them to your web site to register).

Teach & Hold Classes - If you have a specialized skill, then teach others in a classroom setting. If you're into scrap booking, why not teach new moms how to do this with their new

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

baby pictures? It doesn't matter what you know, teach a class. Contact local community centers, churches, community colleges and libraries. This is a great way to generate sales and leads. Once you teach a series of classes, then you can contact the people you've taught and up-sell them "advanced training". Give it a try!

Children's Colo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ring Books - Make your own 10 page coloring book and put some advertising on the pages. Distribute to local restaurants, doctor offices, banks and daycare centers (trust me… they'll be glad to see you). You can generally find a 4-piece box of crayons for about .10 cents a box.

Go a step further and have the parents send in their child's

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

coloring to win a free happy meal or ice-cream from Dairy Queen…This ensures the parents see your advertisements and you now have their name and mailing address which will allow you to continue marketing to them.

College Campuses - Most of your college campuses generally have days where they'll allow vendors to come out and setup ta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bles. We did this at Spelman College here in Atlanta when we were in the cell-phone & pager business. We made a killing. These kids have access to money and credit cards and are willing to spend money. Booths typically cost $50 and you'll see many other vendors there too.

Local Gyms & Fitness Centers - Depending on how you position y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)

5K Runs & Marathons<

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

/b> - Become a sponsor at one of these events. These events are usually a sponsor themselves (Breast Cancer, Leukemia, AIDS, etc.) Sponsor one of these events, they'll usually allow you to get a table and will put your information in the "Sponsors" bag that they hand out to the runners in the event. These events can be very costly to sponsor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, but if you look, you'll be able to find some cheap ones.

Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

put a table out front (on the inside of course --- it's to hot during the summer months to be outside)

Sponsor a Doctor's Office - I'm sure you've seen those magazine racks in the doctors' office and it said "Magazines Are Provided Courtesy of Cartess Pharmacy".

Now you can sponsor those magazine racks yourself and put your company

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

name there and since you own and control what goes on the rack, put a few phamplets, booklets or fliers marketing your own services…surely, they wouldn't mind you using 2 slots? Each month, just make sure to update the rack with the current months issue. This works extremely well. You can get these racks anywhere from $25-$45 each. Here's a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

link to get you started on your search (and you may find some on ebay): www.specialtystoreservices.com

Yearbook Advertising - Run ads in the back of high school yearbooks. These advertisements are fairly inexpensive and are a great way to get your message out!

Mom & Pop Businesses - At some restaurant chains you'll find adve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rtisements posted above urinals in the men's restrooms (I don't know what they have going on in the female restrooms…I guess I'll have to sneak in to find out). Anyhow, talk to the storeowner and find out if you could post your advertisements in the bathroom…Offer them a nominal monthly fee and they just might do it.

Go to other small mom a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nd pop stores such as pharmacies, Laundromats, tanning salons, spas, etc., and ask them if you could sponsor 'real estate' in their store, such as their glass doors, bathroom doors and above urinals, countertop displays, desktops, etc…Get really creative here!

Library Bulletin Boards - Every single library I've been too usually have

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a bulletin board where you can post your business card, postcard or flyer. Check back often, this is an inexpensive way to get your services seen.

That's it for now. If you have tested and tried some unique and inexpensive ways to make consumers aware of your business, please email us and we'll include your ideas in our next updated version

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - 14 Unique and Inexpensive Ways to Market and Advertise Your Business

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