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If you find that the copy gets better as your work through the particular mail piece then go back to the start and begin again as people will not read

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

through the crap to get to the good copy.

There are distinctly two things that will compel the reader to take action – firstly they buy wholeheartedly

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

into the USP (Unique Selling Proposition) that your product / service or special report has to offer OR they feel the benefits you describe will be of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

great use to them!

Some rules I always adopt are:

Write from the buyers / readers point of view – not yours!
Write as if you are talk

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing to a friend – make it conversational.

Show real enthusiasm as you write as remember passion is one of the main keys to success.

Jus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t let the words flow – never edit as you write as the best way to spark creativity is to simply

Start writing without worrying about what you’r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

putting down.

Use short punchy sentences rather than long drawn out ones.

Always ask for action at the end of your letter / email.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

>The key checklist I always use as part of my writing is as follows:

Headline – is it compelling? Does it grab your atte

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ntion? Is it about me as the reader?

Sub-head or Opening paragraph – does the letter or email flow from the headline into a c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mpelling question, statement or piece that really creates interest and gets the readers juices flowing?

Body Copy

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

>Is it punchy?

Are key points highlighted – either underlined, italicised, bolded, in a different colour, etc?

Is the copy spread out

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sufficiently with good use of bullet points to break it up?

Is it written in spoken language?

Does the copy keep my attention?

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

i>Does the copy build my desire to take further action?

Is there a compelling enough offer in the letter to grab my attention, hold it and driv

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e me to action?

Is there some element of scarcity used – either in terms of a time sensitive offer / a limited number of copies / a price that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is only available for a certain period of time?

Are there additional compelling bits of info, such as a special discount? A bundling option?

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

A Free Add-On?

Call to Action – is this strong enough with sufficient options of how to take action? Again this nee

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ds to be driven by some form of scarcity to encourage the reader to take action NOW rather than putting it off.

Who is the letter from

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

– is it a real person? Does the title of the person ring true? Is the signature genuine?

P.S. - Is there a PS that re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nforces the offer? This is a very quick summary of what to consider when writing direct mail, and by no means is this a definitive guide. Th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e key is test, test, test, as without doing so you will never know what really works in your specific industry, for your business and with your clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I’m not sure why, how and when the UN came up with a policy to not kill, killers, or to save killers, or to preserve them for posterity in prison cells, but it is a bad policy. And so thinks the Iraqi.

Your marketing sure could do with this X factor. The psychology of humans is based partly on something for nothing. Find out how you can use this to your advantage! And, How can you apply this simple marketing strategy and psychological principle to rake in some big bucks?

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