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This following question came from a Q&A survey I sent to more th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an 3,000 real estate agents. The survey pertained to real estate postcard marketing. From hundr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ds of responses, I compiled a list of the most commonly asked questions. This is one of those q

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

uestions.

Question:
What is the single most effective postcard for agents on a bud

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

et?

Answer:
The single most effective postcard is something the people in your mai

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing area would find interesting, exciting and worth a closer look. In other words, the most eff

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ective postcard is the one that gets your target audience to respond.

What that strategy might

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

be I cannot tell you, because I'm not familiar with your area or the people in it.

Some market

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng tactics are universal and will appeal to people in many different areas. But the best tactic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s are highly specific and "in tune" with the local real estate scene.

In the past, I've seen a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

"Expansion Report" strategy employed with great results. The creator of this postcard campaign

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lived in an area with a lot of development and urban sprawl taking place. So she created an rep

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ort about the future of development in the area, the impact it would have on home values, etc.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he called it the "Expansion Report" and used it as a centerpiece for a lead-generating postcard

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

campaign. It worked.

This approach succeeded because it was highly specific to her area, and t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he topic was something on the minds of all residents -- massive construction projects in the ar

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a.

Of course, her approach would not work everywhere. This is a fundamental concept of real es

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ate postcard marketing that agents need to understand. The best direct mail strategy for one pe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rson might be a flop for somebody else. You have to examine your audience, your area, and your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ffer. What might you offer to make the people in your area hot to respond? Use your imagination

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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