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This following question came from a postcard market

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing Q&A survey I sent to over 3,000 real estate agents. From hundreds of responses

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I compiled a list of most-frequently-asked questions. This is one of those questi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ns.

Question:
How often should we send out different types of cards?

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Answer:
That depends on the type of postcard you're sending.

Some po

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tcards are event-based and should be timed accordingly. For example, if you were p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

omoting a seminar or open house, you would want to time your mailing to allow for

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

delivery time. Other postcards are not as time-sensitive. Lead-generation mailers

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an be sent anytime, because anytime is a good time for leads!

That answers the "w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

en" part of your question. The "how often" part of your question will vary based o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your workload, your budget and other factors. You have to keep a pulse on your bu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

siness and adjust your mailing accordingly.

Here's a key point to remember. Don't

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

send postcards over and over just because a postcard company tells you to. Some of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

these companies try to convince agents that "farming" means sending postcards cons

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tantly, regardless of your success rates. This is in their financial interest -- n

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t yours.

You should only repeat the mailings that work, not all mailings in gener

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l.

Start small and test your response rates. When you find something that works,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

feel free to pick up the pace. Mail in accordance with your budget and your worklo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d.

And remember, before you do anything else, you have to create a strong postcar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

with a powerful message. Refer back to the "Super Cards" chapter for more on this

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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