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To be successful with direct mail sales letters, there are several strategies you can use to increase response rates:

1. At the top of your sales letter,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

use for the body text in your sales letter.

2. When writing your sales letter, use a friendly conversational style. Do not try to write "corporate" where

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you use large words and try to impress your prospects with your command of the English language. All that does is turn people off. Instead, write your sal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s letter as if you were talking to your best friend.

3. Use a P.S. in your letter and restate your most power benefit and sales offer in it. Most people

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

will read a P.S. first before reading the sales letter, so it is important to make your P.S. have a very strong sales message and a call to action.

4. Yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r sales letter needs to explain the benefits your potential customer will receive. Understand that everybody cares about one thing in life - "What’s in it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for me?" Put yourself in your customer’s shoes and ask yourself, "If I was receiving this letter, why would I want to buy the product or service being sol

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

? What’s in it for me?"

5. Ask your prospect to take action such as to call you for more information, to visit your website, to complete and order form a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd mail you a check, etc. If you do not ask your prospects to take action, they won’t.

6. To get your sales letter opened, use a standard white business

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nvelope and handwrite the recipient’s name and address. Yes, this takes a lot more time than using mailing labels, but mailing labels scream junk mail! Th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

first key in a successful direct mail campaign is to get your envelope opened, and by handwriting the recipient’s name and address, you can almost guaran

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ee that your envelope will be opened.

7. Make your envelope "lumpy" by enclosing a small, inexpensive free gift. Make sure the gift has your company name

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and contact information on it and that the gift is something a person would want to keep - such as a nice pen, a good highlighter, etc. And, the promo gi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t should have your company information on it – your company name, phone number, and website address.

8. Here is the most important direct mail tip. Repet

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tion. You will not have success with your direct mail campaign if you only send out one mailing. Each prospect on your contact list should be contacted a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

inimum of three to six times during a 12-month period. Properly used, direct mail can be one of the most effective and cost-efficient marketing strategies

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you'll ever find for your business.

As a final thought, understand that the national average direct mail response rate is only 1%. What that means is if

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you send out 100 letters, the average response rate is for one customer to contact you. However, one way to greatly increase your response rate is to use

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he tips I mentioned in this newsletter and to make follow-up calls to the contacts you sent your letters to, especially if you are marketing to businesses

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In a highly fragmented and fiercely competitive toner supply market, a test of wills is underway. Will the small-to-mid-size suppliers resist market consolidation, or will they strategically choose to partner and push beyond their individual capabilities? If your organization chooses to resist market consolidation, then prepare for several significant challenges requiring careful consideration and planning in order to move to the next level and become a more successful player in this fast changing industry.

Customised lanyards are the perfect article for the promotion of a brand or event. Printed lanyards can carry your brand/logo and URL, and are also functional and desirable. Either as promotional giveaways, or to increase security, custom printed lanyards are perfect. For event organisers, the sponsors logo be will carried by every attendee, and will remain visible after the event, due to the usefulness of lanyards.

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Digg It - 8 Direct Mail Secrets for a Higher Response Rate

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