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If you are running an offline business, that is, a brick & mortar business, it is time to take it online. Does that scare you off? With all the talks on advance technology, broadband, ipod, wireless etc.., if you have not com

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e into contact with these features and capability, it might be too much for you. Well, the good news is, it is not that difficult in actual fact. These technologies are here to help you rather than to scare you off.

Then, how

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

about the sophisticated website design and the constant updating? You must be guessing that you will cost you a bomb. The truth is, bring your offline business online only cost a very small amount. Yes, a very small amount as c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ompared to your capital investment.

Another good news is that, you do not even need to have a website? Of course, if you want it, you can have it later. So, how can take your offline business to online without a website and d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es not cost you much?

Let’s illustrate the method with this simple example. Let say, you are the owner of a salon. Your business is to maintain and cut people's hair. Your salon space and the number of customers that you can a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ccommodate in your solon at any one time are also fixed. Based on these fixed variables, you could probably estimate how much you can earn per month.

Well to start with, your first goal is to establish a relationship with all

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your customers. The new way of doing this is far more than the 'hi-here-hi-there' approach. To take your business online, the first thing you need to do is to collect the customer’s name and email address (of cause, if they ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e). Ask politely and if they refuse to give, let it be. Tell them that the purpose of collecting their email address is to inform them of any promotion or discount.

Do this for every customer and your data base will grow over

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

time. So, what do you do with this list of email addresses? You send them emails, of course! But not that sort of casual chat email. You have to send them promotional and informational emails regarding anything about your offe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs to them. You have to design promotional material and deliver to your email list periodically.

For example, you can send a promotional message to your list telling them that there will be a very good promotion on next Tuesda

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

between 2pm and 5pm. If they come between this timing, they will get 30% off the regular price. By using email, you can deliver this information and other promotional information right to their email inbox effortlessly and che

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aply. Best of all, it does not take a lot of time to craft the email and once your email system is in place, it is also very easy to send out the emails just in a matter of minutes.

Of course you can do this by sending out tra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ditional flyers, but this will cost you more. You need to pay for printing and postage. Just imagine, if you need to send to a few thousand people, it will cost a lot of money on flyers and postages. But with emails, you can

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

do it over and over again without any substantial cost. What you need to do is to ensure that you follow the email's law. Do not spam.

What else can you still do with the list? Let say as a consequent of your email promotion

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your salon is full house everyday, you can still use the email strategy to sell related products, like shampoo, conditioners etc.. Those who do not need a haircut will still come to your salon and buy from you. This is an add

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

itional income. Why not?

There are already many email system available that allows you to send out bulk emails fast and at a very low cost. You can also use the email system to automate your promotional campaign. For exampl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e, you can send out a series of follow-up emails by using the email system. In this way, you keep your customer loyal and informed. You are not restricted to sending promotional material only, at times you can send out some

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

seful information on how to take care of their hair and what are the latest trends in the industry. They will appreciate your information.

So, what do you think will happen when you send out the email? Well, not all will res

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ponse but some will do. The objective is to get people response and over time, with the marketing skills you learned, you will be able to use this powerful way to bring in more customers. So, who say you need a website to make

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

money online? Let technology work for you today. Learn how to take your offline business online today by visitng Marketing Tips

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The USA is home to 90% of all the Lawsuits in the World. Instead of being a passive surprised victim, here's how you can take specific steps to lower your profile, reduce your risks and increase your privacy and protection.

According to Dr. Gary S. Goodman, President of Customersatisfaction.com, customer service and sales trainer, and best-selling author, there is no better way to earn or to keep a customer's business than by listening to them. Citing a very successful corporate campaign, this popular speaker and radio and TV expert commentator, shows sales and service people how to send a crucial relationship messsage to their customers, earning sales and loyalty, in the process.

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