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Everyday you follow the same mail-checking routine. Coming back from the mailbox, you casually flip through the envelopes, separating them on your countertop.

It usually goes some

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

thing like this: junk, bill, bill, magazine that you pay for, another bill, and then more junk. The junk mail goes straight to the trash, and the bills go into the “I’ll get to the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

later” stack. Then, you take a seat with the winner – the magazine.

Did you ever think of how much money is wasted in all of the junk mail you trash? Somewhere, there is a busin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ssman who cries at the thought that the 50? he spent on that piece of mail has been completely wasted.

Well, whose fault is that? Not yours. With all the mail we receive on a dai

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y basis, we have been trained to sift through the envelopes with a Terminator eye. We discard whatever looks like junk mail without even noticing what it is.

Here is the conundrum

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

What if there was actually a product worth looking at in that stack of junk mail? What if the meaningful products you send to potential customers are passing as everyday junk mail

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Trying to make the envelope look “official” or slapping the words “Do Not Discard” on the envelope won’t save it from the trash. The solution is to make your envelope stand out f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

om the rest – to make it appealing to your potential customer.

Start by working backwards. Take a stack of mail from your home to work tomorrow. Place it square in the middle of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our oversized conference table. Sit and stare at that pile of mail for awhile. What could you do to get your envelope noticed among all the others?

Think about the details of eac

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

piece of mail in the pile. What colors are they? How many have a real stamp on them? How many have address labels? How many have the address printed right on the envelope? You

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

will likely see a pattern to the pieces, and find easy and unique ways to separate your envelope from the others.

Let your creativity inspire you to try something new. For your ne

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

xt mail piece, buy thousands of bright green envelopes, stamps, and a pack of ballpoint pens. Then spend the weekend at your kitchen table hand addressing the colored envelopes. F

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ld your mail piece, stuff the envelope, and mail them on Monday. By Thursday your phone will be ringing.

Be as unique as you want to be when it comes to your mailings. There are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eally only two rules: don’t mail any hazardous materials and make sure you have enough postage. That’s it. The rest of the details can be as creative and personal as you want (and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hould) make them.

Don’t worry about looking “unprofessional” with hand-written addresses and nonstandard envelope colors. Professionalism is all about the image you create; it’s a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

out clearly communicating your message in a unique and interesting way. What’s unprofessional is letting your message pass as useless junk that slips through the hands of potential

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

customers.

There are no shortcuts to being personal and there is certainly no way to fake it. You cannot print a font that looks handwritten on a green envelope and expect the sam

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

results. People aren’t stupid; they check their mail the same way you do.

It may seem impossible to put this kind of time and effort into all of your mailings, but it is more tha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

possible and more than worth it if you are willing to do it. Just picture yourself walking back from your mailbox with a pile of envelopes in hand. In that giant stack, a bright

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

reen, hand-addressed envelope catches your eye. What would you do with it? I promise your customer would do the same thing you would – not only open it, but probably open it first

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Call center database software is used to integrate the information stored in the database, to provide easy accessibility to the call center agents and customers. The software helps in reducing the number of calls directed towards the call center, with the use of alternative channels enabled by the software.

Some companies think that their marketing agency is trying to rip them off by proposing a whole new brand and an entirely separate marketing campaign for new products. When can you leverage your brand to launch new products?

I certainly don't think the majority of vendors who use a fixed-price model are trying to rip you off. In fact, when I started my business that's the way we worked — which is why we have such great insight into the flaws in the system. But there needs to be a transparency to the work. You need to know exactly what you're getting, how long it takes, and how much it costs. You need to know that you're only paying for time actually spent on your account. And you need to know that no risk will ever be taken with your system just to maintain your contractor's profitability. The inherent structure of fixed pricing makes this kind of transparency an impossibility. Here's why.

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