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Whether you are door dropping leaflets, sending direct mail packs or putting inserts into newspapers you have a limited amount of time to make your appeal to your prospect. Assuming

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that your envelope has been opened, or your leaflet has been destined for a glance at the least, you have a matter of seconds to make your case and convince your prospect to carry on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

reading.

Now, you can't outright make a call to action straight away, you need to convince first, so lets get started. Initially, you need to pique your prospect's interest. You can

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

do this visually, with some eye catching design. You can do it literally by making an appealing offer, or just by spelling out a benefit of your product. Better still, you could us

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

both approaches.

Never forget though, that people buy benefits and not features. Your prospect isn't that concerned that the television on offer draws only 30 watts, but they may b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

interested to find out that it helps the environment and saves on the electricity bill.

The sole purpose of your "attention grabber" at this stage though is to get them reading. N

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ow you have to keep them reading, and in the process sell.

Assuming that your product has a market, whether it's very specific or not, you need to address that market. It needn't be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as specific as "as a teacher" which is more likely to apply for direct mail. It could be as simple as "loans for homeowners" if the item in question is a leaflet.

It needs to be cle

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ar to whom the information will be of interest to. It doesn't matter if you alienate 80% of the recipients at this stage, you aren't interested in them. You are only trying to convin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e a small percentage to avail themselves of your product or service.

Once you've addressed them as a group you've indicated to your prospect that the material may be relevant to the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

; at this stage you need to start explaining the proposal. "Our new widget will be useful to you because", or "try our new home service". Obviously this is going to change depending

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on the proposal, but a brief outline of the product or service is a good idea at this point. This should be done literally but of course it's even better if you can demonstrate it wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h a picture too.

Now you need to start spelling out benefits, and quickly too. (there are some benefit aren't there?). As many as you can, lay them on thick and fast, one after the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

other. Don't beat around the bush, you need to convince, and you need to do it quickly. Keep them engaged.

Once you've spelt out all the benefits, a very brief summary is your next

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tep. There's no need to repeat what you already have said, but just reiterate as much as you can in short, sharp words. Then make your call to action, and make it clear how they shou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d do it. It's really quite astounding how many marketers neglect this last stage, even after all the hard work they've put in to getting the prospect to this point.

Tell them exactl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y what you want them to do, "Call me on this number" or fax, or email, or whatever particular method of communication suits you best, but make it clear. Make it big and bold, provide

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

alternative methods of communication if you feel that would suit better, but leave them in no doubt about what you want them to do and how you want them to go about it.

Never lose s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ight though of the fact, that each stage in the process is designed to lead on to the next stage. You can't convince someone straight away, you have to build up to it. If your prospe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t decides that they're convinced at an early stage, then great, but if you take it through these logical stages, then you'll increase your likelihood of getting the response you want

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don't need money for some of the most valuable marketing available -- radio advertising.

What if no one ever studied marketing and businesses were forced to simply guess what to do? Would anyone succeed? Some say yes and let me tell you why? A boy who wants to get a date in High School must market himself to the ladies.

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