Digg It - Business

It's tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly on the postal system. Maybe you use a combination of both. Whatever your preference, the writing on the wall for any business is clear: you need di

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ect mail. Used effectively, this is your trigger to sales.

How do you go about it? You need lists. Maybe you already have one. Use it as a first phas

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e to tell your customers about what you have for them that's new. If you don't have anything new, set about correcting that. Whatever it is - a promot

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on, free offer, discount, - use direct mail to make sure your customer knows about it. Your product, your company name, must be top of mind for him. T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is will only happen with reminders.

Are emails effective for direct mail? Not always. Thanks to the huge amount of spam mail pouring into people's em

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ail boxes every day, chances are your promotion email might also get relegated into the junk folder. Yes, it's a cheap method of mailing but is it eff

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ctive? The problem is, you never know for sure. It could get deleted without reading or it could get read right through.

Mailing works better. Once y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou have a customer's postal address, you can cross-check to see if there is a spurt in sales soon after you mailed to that particular area. Or you cou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d work the other way around. If you find that one area has more people buying, send more mail there with offers and special schemes. You cannot do thi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with just an email address.

If you do have a response form that has to be sent or given back, don't tire the customer out, or worse still bore him w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ith long forms to fill out. Just his name, address, phone number and email address should do. Information gathering should be quick, easy and pleasant

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

not seen as a chore. You can always fill in another form if you need more information. Here, too, do it bit by bit so it does not seem like some kind

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of cross-questioning which puts most people off. It sometimes even intimidates them. Don't ever ask for anything too personal.

Like we said, inform

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our customers about new promotions or offers or products through direct mail. Don't waste his time if there is nothing to say. It might just rebound o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you if you waste his time on what he considers unimportant and uninteresting.

If you are doing a cold mailing exercise to companies, do remember to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

put a name on it - not something impersonal as 'Supervisor' or 'Manager'. Find out from the web or from a directory what the relevant person's name is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and address the mail accordingly. If you have huge mailings, a business directory could be just the thing you need. Get one that has all the companies

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you deal with listed. Having it all in one place is time-saving even though business directories can cost a bit. This would probably take you ages if

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you were to compile it from the Internet. Unless of course you get lucky and an online directory that suits your line of business happens to be listed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30540/diggit-Do-You-Know-How-To-Make-Direct-Marketing-Work-For-You.html">Do You Know How To Make Direct Marketing Work For You?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/30540/diggit-Do-You-Know-How-To-Make-Direct-Marketing-Work-For-You.html]Do You Know How To Make Direct Marketing Work For You?[/url]

At times we will look at our Ad Copy and think it's fine then forget about it. Then we wonder why we are not drawing sales. Take a look at your Ad Copy after you read this article and see if you have made any of these common mistakes.

I haven’t received it yet, she wrote back. We have Turtle Mail inside this company. I should get your package by the end of the week...

Do you think that if Bill had not had chance to use 'the computer' -as we call it today- since he was just 13 years old, could he have made such a great achievement?

Tags

Links

Digg It - Do You Know How To Make Direct Marketing Work For You?

Related Articles: