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When it’s job hunting time, too many candidates for direct marketing jobs forget everything they’ve learned about selling a product and think in terms of getting a job. If any

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

one should have an easy time of getting a job, it’s the direct marketing specialist, no? After all, what is job hunting but selling the most important product you have to offe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

– yourself? When you stop thinking in terms job seeking, and start thinking as you do when you’re developing a campaign to sell a new product, you’ll find the employers linin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

up to interview you – and offer you those direct marketing and database jobs for which you’ve been applying.

Step I: Identify Your Market

The first step in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

selling yourself is the same first step as in any direct marketing campaign – generating leads. Think back to what you’ve learned about identifying and developing your market.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

There are several ways to go about this. The most effective is to combine several.
- Research through newspapers and job search sites to find direct marketing jobs that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re vacant.
- Draw up a list of firms for which you’d like to work.
- Network. Mention your job hunt to everyone you know. Have a supply of business or contact cards

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

vailable to hand out to anyone interested. Your mum’s hairdresser’s cousin may just be the secretary who typed up an advert for your dream position at work this afternoon. You

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

never know where your sales leads may come from.

Step II: Prepare Your Direct Marketing Materials

Targeted mailings are the mainstay of most direct mark

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting jobs. You’ve identified your market – now put together your mailing: your CV and cover letter. Give it the same attention you’d give to your marketing campaigns – because

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

it is your most important marketing campaign. Take the time to tailor your approach to fit the companies to which you’re applying. Your cover letter to each company should be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

different and aim to emphasize the skills and experience that will make you most attractive to them. It may be handy to rearrange your CV to aim for different direct marketing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

jobs and database jobs, putting the most important experience and honors up front for each position.

Step III: Follow Up With Your Prospects

Wait several da

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s after sending out a CV to a company. If you haven’t heard back from them at the end of a week – most will at least send out a postcard acknowledging receipt of your CV – you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

can ring up to ‘check if your CV was received’. Do a bit of prospecting for information at the same time – will the company be scheduling interviews? When can you expect to he

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r? Is there anything in particular that might increase your chances of being considered for open direct marketing jobs?

Step IV: Present Your Best Side

If y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur prospecting for leads is successful, think of your job interview as doing a sales presentation. Prepare yourself as carefully as you would to make a big sale to a prospect.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

You’ll find it far easier to present your abilities if you think of them as selling points rather than as ‘tooting your own horn’.

Viewing your job interview as a sales prese

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tation will also help you frame the right sorts of questions to ask your interviewer. When you’re selling a product, you aim your questions at discovering how your product can

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

be most helpful to your prospect. The same sort of question to your interviewer will point out how valuable an asset you can be if the firm hires you for their vacant position

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Assessments are powerful selection tools that have helped organizations in making countless hiring, transfer, promotion, team membership and development decisions. Assessments represent an opportunity to do all these things while returning the highest ROI of any single people directed investment you can make.

Obsructions to Delegation: Delegation works, so why is it not used more frequently? If you want to increase efficiency and productivity, you must begin by identifying the obstacles that prevent improvement.

A marketing strategy can either make or break your business. As you know, there are many different aspects to a good marketing strategy. You may be wondering which marketing ........

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