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Up to a few years past, direct marketing was the sphere of telemarketers and junk mail purveyors. Since 2001, direct marketing has been the fastest growing segment in the marketing wor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ld. In that year, companies spent over ?10 bn on direct marketing to households in the UK. That’s a lot of money being spent to reach consumers in order to sell products to them. And a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hefty chunk of that money is going into the pockets of direct sales managers, copywriters, marketing managers, strategic planners, consumer researchers – not to mention a lot of direct

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

marketing jobs that never existed before the boom of the internet.

So let’s take a look at careers in direct marketing to see why it is one of the fastest growing job sectors in the U

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

.

Start with… the definition! What is direct marketing? The current definition of direct marketing offered by the Institute of Direct Marketing (and who’d know better?) is:

…the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

fusion of creative thinking with customer knowledge and the latest technologies to generate customised communications and business solutions across a mix of media.

That mouthful m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ans that direct marketing uses data gathered about customers to create targeted sales messages that will appeal specifically to the people to whom they are sent. It’s important to unde

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stand that data is what defines the difference between sales and direct marketing, because it directly affects the kinds of direct marketing jobs that are available on offer.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

irect Marketing Jobs

Direct marketing jobs run the gamut from the very creative – copywriters, photographers, art directors, graphic artists – to the analytical. And while it

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

’s still considered to be difficult to land a job in direct marketing, it’s getting easier all the time as companies realize that the key to sales is reaching the right customers with

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he right adverts. It’s predicted that demand for experts in the database jobs that drive direct marketing and the creative direct marketing jobs will continue to outstrip the available

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

talent for some years to come.

Salaries for Direct Marketing Positions

Remember we said at the start that there’s over ?10 bn being spent on direct marketing in the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

K each year? Here’s the chunk of it you could expect to see in various direct marketing jobs:

Creative:

A junior copywriter, art director or junior team member start

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s at ?18-22k annually, but as little as 3-5 years of experience can lift that to ?25-40k. Put in 5+ years, and you could command ?45-70k, plus benefits. Top of the line creative direct

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rs with 10+ years of solid agency experience can bring down ?120k, plus car and other benefits.

Database Jobs Salary Survey

Positions in direct marketing for those w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

th solid data analysis skills range from junior data analysts to data planners to account data managers. Each has a unique role, and there are wide ranges of salary. In general, a juni

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r analyst can expect a starting salary of ?20-22k. Two years experience and a concentration in specialised skills can raise that salary to as high as ?40k rather quickly. An experience

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d data analyst with 8+ years working with CEOs and heads of companies can command ?80k with full benefits and pension, along with a company car.

Career Prospects

Dir

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ct marketing is expected to continue to grow as a career choice. Database driven advertising is at the cutting edge of all the newest and latest technologies. If you’ve got the skills

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd the energy to pursue a career in direct marketing, you’re in a growth market. The opportunities for lateral and upward movement are only expected to increase over the next ten years

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Positioning your business as an expert or a specialist will attract prospects looking for your area of expertise and eliminate those who are going to waste your time because they are looking for something else.

Are your corporate policies legal and well-articulated enough to ensure the survival of your organization?

For a marketing plan to be successful, the mix of Product, Price, Promotion, and Placement must reflect the wants and desires of the consumers in the target market.

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