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Were you up a few nights ago, flipping channels? Did you come across a show that featured a product tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t you thought was interesting? Since it was late in the evening, you probably did not bother to remembe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the details on the product, such as what it was called and where you could get it. Are you aware that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

this show was not actually a regular television show, but rather, an infomercial?

An infomercial is a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

elevision program produced to mimic the look and feel of an actual show. Its main objective is to deliv

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r the message of a sponsor. Usually, sponsors pay for infomercials to market products of all kinds. The

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re were a few occasions that infomercials were actually used during the election campaign, but nowadays

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that is a rare sight.

If one of these infomercials caught your eye and you have every intention to bu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the product it was advertising, be warned. An infomercial does not always air at a specific time, nor

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

does it run regularly like a real TV program. If you are hoping to catch a glimpse of an infomercial to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

get more information about the product you want, it is not advisable for you to sit in front of the tel

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

vision and wait for it. Aside from the reasons previously stated, an infomercial will no longer air if

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sponsorship for that particular show has been ceased.

The good news is that you can find information o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a specific infomercial by searching through infomercial listings. If you recognized any of the actors

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r endorsers in the infomercials, you can use them as a basis for your search on these listings since th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is is the usual way infomercials are sorted.

However, the easiest way to search for an infomercial is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y browsing categories. Infomercials are usually categorized into the following: sports and fitness, hea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

th and beauty, house wares and cleaners and cooking and kitchen gadgets. Under these categories are sub

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

-categories that will help you narrow down your search. Unlike infomercials, infomercial listings do no

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

endorse any of the show?s products. They are just accessible for whenever you need general information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30554/diggit-Listings-of-Infomercials.html">Listings of Infomercials</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/30554/diggit-Listings-of-Infomercials.html]Listings of Infomercials[/url]

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