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The effectiveness of infomercials is subject to the way they reach a target audience a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd convince them. They should not only catch the attention of the viewers but also ret

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in their interest by satisfying their queries. This is done to ensure that the whole e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fort of promoting the product does not prove abortive. For the fulfillment of this obj

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ective, FAQs are frequently used in infomercials

FAQ?s, or the frequently asked quest

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ons, center around the way the product promoted by the infomercial are used. The quest

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ons relate to the kind of services provided and also if the company conducts any train

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing or demonstration, guides consumers to purchase a certain product.

It also include

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

questions relating to the efficacy of the product. The most common question is about

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he unique selling proposition of the product. In other words, how the features of the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

roduct distinguishes it from similar products in the market. What are the unique attri

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

butes of the product that can draw and retain the attention of the buyers?

Since the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rice is an important factor determining the decision of the consumer to buy a product,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

there are questions relating to it including the possibility of the drop in prices or

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the provision any down payments if the product carries a higher price tag.

With the a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

vent of consumerism and the presence of a plethora of suppliers of the same product, t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ere is a growing emphasis on customer and after sales service.

Last but not the least

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, it is important for the consumer to have the contact information of the company sell

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng the product. Details pertaining to email and postal addresses, phone and fax number

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, and most importantly the toll free numbers to register for the product are essential

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy from you tomorrow. Many of these account executives and advertising salespeople separate the two different goals.

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