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Lead generation is a simple process that, in it's essence, contains two parts.

The first part is running an ad, article, or some kin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d of advertising or direct response marketing piece, that gets the attention of the readers and gets them to take action. Actions li

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e going to your website or calling your 800 number.

The second part is a response mechanism that captures the contact information of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the prospect.

If it is online, you will be using an autoresponder to capture the contact information and if it is offline, you shoul

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d be using an 800 number with a recorded message.

So, why would someone raise their hand and say they are interested in your offer a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d give your their personal information so that you can contact them? Because you are going to make them an irresistable offer for a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ree gift on a topic that they are interested in. It should be something of value, that is of interest to the reader, and that is v

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ery closely related to your product or service.

This way you get interested, motivated prospects to single themselves out and say th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t they are interested in what you have to offer. And because the gift is free, it is a riskless action for your potential prospect t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

take.

The best free gift that you can offer them is free information. It could be a report, cd, DVD, or any other type of informa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion.

Once this contact information is captured, you have now generated a lead.

So, how do you turn that free information into an in

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

crease in sales?

By making it valuable information that makes the reader Desire your product.

It should snatch attention, escalate

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nterest, create on-fire desire, cause snappin' action, and educate your readers about your product or service, and why they should do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

business with you.

**Tip** The report (free information) should be delivered editorial style. Editorial style writing is proven to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

increase response and allows you to get behind the defenses of the reader.

When your prospects are done digesting your information,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hey should want your product so badly, that they should be racing to order it or find out more about your product.

To sum this up, y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur free report should contain information that is so compelling that it creates a great burning desire for your product in those that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

read it. Afterall, that is the simple definition of marketing. Creating desire for your product.

Your free report is a marketing

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

iece, written editorial stlye, with a great headline.

So, go write some direct response marketing ads, that give away free informati

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n, that cause a can't-do-without desire for your product, follow up over and over, and you will increase sales and profits instantly

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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