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You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

competing with three or more originators for the mortgage. But, there are many loan officers and mortgage brokers working with prospects, home

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uyers and sellers, many months before they even think about contacting a Realtor/Agent.

It's called "Consumer Direct Marketing" and the mortga

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ge professionals that are incorporating this principle into their marketing programs, are way ahead of you. And yes, it's simply marketing to c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nsumers, prospects, and clients long before they decide to make a mortgage decision.

The mortgage professionals that are using this principle

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have seen the handwriting on the wall and the changes taking place in the mortgage industry. I'm sure you've experienced the fact that many Rea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tors/Agents and even some Builders now have their own mortgage companies. They are competing with you head-to-head and originating loans themse

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lves. They control the listings and now they are trying to control the entire transaction including the mortgage process and eliminate you from

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the deal.

By marketing directly to consumers well in advance you're circumventing this possibility. You're establishing a rapport, a bond, and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

enhancing your position as a trusted financial advisor with your contacts. You're also approving them for a mortgage in advance further solidi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ying your position and totally eliminating the competition. A Realtor/Agent/Builder would be out of their mind to suggest that your client star

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the mortgage process all over again with a new loan officer and a new company. After all, the mortgage is approved and a quick closing is all

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

but guaranteed, isn't it?

Here are a just few "Consumer Direct Marketing" methods you could be incorporating into your marketing program to en

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ure your mortgage success:

1. You can market to your existing database ever month with timely mortgage and credit information, postcards, arti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cles, and reports.

2. You can market to For Sale By Owners (FSBOs) and assist them in selling their homes and pre-qualify and pre-approve thei

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

prospects for them.

3. You can market to first-time home buyers and pre-approve them for a mortgage loan in advance and before a Realtor/Agen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t is involved.

4. You can market to anyone by providing free articles and reports such as Refinancing Tips, Home Buyer Tips, Credit Tips, Mort

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

age Tips, Mistakes People Make When Shopping For A Mortgage, and the like.

5. You can market to Divorce Attorneys, Financial Advisors/Planners

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, and CPA's to gain referral partners and new mortgage prospects.

Yes, the mortgage business is changing. Don't be left behind...and don't be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat "Old Dog" that can't learn new origination tips. Change the way you originate loans and you'll continue to prosper in the mortgage business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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