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What would you do if I mailed you a package of black and white photos? Would you throw the package in the trash unopene

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d?

That’s the challenge that Canadian Feed the Children faced in a recent acquisition mailing. They wanted to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

stand out in their prospective donor’s pile of mail (and not end up in the trash). So instead of taking a #10 envelope

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and adding some teaser copy to the front, they chucked the #10 altogether and used an unusual envelope that’s a teaser

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rom top to bottom, back and front.

The maroon envelope measures 6 inches by 9 inches. At the bottom is the wor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d “PHOTOS.” Stamped across the front beneath the address is this headline: “PHOTOGRAPHS ENCLOSED: DO NOT BEND.”

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r>

On the back of the envelope are the instructions that a photo finisher uses when taking your order. They look lik

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e this:

ENLARGEMENTS:
[ X ] 4 x 6
[ ] 5 x 7
[ ] 8 x 10

[ X ] Single
[

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

] Double

[ ] Matte
[ X ] Glossy

SPECIAL INSTRUCTIONS
[Handwritten] Please open righ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t away. Enclosed are photos of children in our orphanage who urgently need your help.

The package bears the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Canadian Feed the Children logo and return address on the flap, so the people who receive it will likely suspect that

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

it contains some kind of appeal. But the envelope looks so much like the envelope you’d collect from your local phot

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

finisher that it simply begs to be opened.

Inside, of course, is an appeal letter, written by the founder of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an orphanage in Haiti. She tells her story, and illustrates her points with three black and white glossy photographs, e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ach measuring 4 x 6 inches.

Each photo carries a hand-written caption of the names of each child in the photo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. And on the back of each photo is a handwritten explanation of who the children are, how they came to her orphanage,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and how Canadian Feed the Children helped these children through the help of generous Canadians.

I can think

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of only one word to describe this envelope, and that’s “irresistible.” So next time you’re struggling with whether to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

use a #10 window or a #10 closed-face envelope, why not chuck the standard envelope altogether? Mail a package that’s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

as creative and as unexpected and as tantalizing as this one from Canadian Feed the Children. See what happens.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30573/diggit-Donation-Request-Letter-Envelopes-Dont-Have-to-Be-Envelopes-Says-Direct-Mail-Fundraising-Agency.html">Donation Request Letter Envelopes Don't Have to Be Envelopes Says Direct Mail Fundraising Agency</a>

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[url=http://www.diggit.org.ua/article/30573/diggit-Donation-Request-Letter-Envelopes-Dont-Have-to-Be-Envelopes-Says-Direct-Mail-Fundraising-Agency.html]Donation Request Letter Envelopes Don't Have to Be Envelopes Says Direct Mail Fundraising Agency[/url]

When starting a new business there are several important accounting questions. Your answers will have lasting impacts on you file your taxes, how the owners are paid, their tax liabilities and their legal liabilities. Here is a brief list of some of the biggest questions to be answered.

And what is the real guarantee behind the guarantee that everyone promises at the end of their sales letters? Who really is the beneficiary of a long guarantee? You see, some 'savvy' marketers have figured out that the longer the guarantee period offered the less returns they'll have. They work on the principle that because people have a longer time frame in which to return something, they'll put it aside 'to do later' and never get around to even looking at the product again, let alone return it for a refund. They’ve given up in disgust.

Do you find it hard to ask for referrals? I know I do! Your heart starts racing, you stumble for words, and sometimes you break out in a sweat just thinking of asking for a referral. But the secret to getting referrals without having to ask is to develop a system that does the asking for you.

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Digg It - Donation Request Letter Envelopes Don't Have to Be Envelopes Says Direct Mail Fundraising Agency

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