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Electronic newsletters. Automated e-mail. Interactive web sites. With so many “high-tech” marketing weapons available to business own

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ers today, why would anyone consider using the lowly postcard?

Quite simply…..because it works.

Postcards are a staple of direct ma

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rketing because they’re economical, flexible and highly effective. They are indisputably the most inexpensive targeted marketing stra

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

egy available. Whatever your mission – to advertise, invite, brand, remind, promote or sell – postcard marketing will get the job don

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e simply and affordably.

Why are they so valuable? Here are 6 primary reasons:

1. Cost-effective

For as little as a few hundred do

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

llars, you can reach thousands of prospects and clients with multiple “touches”. No other marketing vehicle offers this level of reac

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

for such a small investment. My last postcard order totaled less than $400 for 4,000 cards (2-color, 5-1/2” x 8-1/2”).

2. Extremely

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

personal

Don’t you feel like you’re talking with someone when you read a postcard? A postcard allows you as a business owner to get

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

close to your prospect and communicate in a friendly, social environment.

3. High readership

The Postal Service suggests that post

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don’t have to be opened

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and you can add colors and graphics to quickly get your reader’s attention. And they don’t face spam filters like your e-mails do.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

4. Versatile

With numerous options available to you regarding size and layout, you can design a card for virtually any purpose. Invi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ations, marketing messages, special sales, announcements, upcoming events, even mini-newsletters – all can effectively be accomplishe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d with postcards.

5. Easily work with other marketing weapons

Postcards are a tremendous tool in tandem with other marketing activi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ties. As an introduction before an e-mail or telephone call, or as a follow-up reinforcement after, they get attention. Properly desi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ned postcards usually are the most remembered component when multiple marketing weapons are used.

6. Easy to track

The use of a spe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cial code on the card or a message included requesting the recipient to return it for value make postcard campaigns simple and easy t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o track. Leads and sales generated can easily be identified to determine the ROI for every mailing.

Postcards of course don’t guaran

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ee marketing success. You’ve got to make good choices regarding the list, paper stock and size, colors, graphics, layout and copy. Ho

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

wever, with careful planning and strategy, postcards can definitely increase your prospect and customer base, along with your profits

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jewelry for itself in much the same way that it reinvents music and fashion. Styles change but the basic facts remain the same. If you are a seasoned professional, please consider the following a refresher course. To the new comer, use this information as a foundation for your ongoing jewelry education.

The catch phrase of the 1990s, Customer relationship management, was an instant darling of large and medium business houses, which in theory promised to develop and manage a happy and cordial relationship with customers. Now a decade and more into customer relationship management, organizations are slowly realizing that the unwieldy process is no longer easy to handle easily, as they initially thought, and forging a relationship forever is not gaining ground.

Successful agribusiness should not come at high cost to human and environmental health.

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