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Did you hear about the couple that won the Irish Sweepstakes?

The husband enters the kitchen one morning and kisses his wife.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

“Darling,” he announces, “we just won The Irish Sweepstakes, so we did. ?5 million! But what are we going to do with all the begging

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

letters?”

His wife replies: “Keep send them.”

Paddy knew, as all professional direct mail fundraisers know, that the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

secret to success in raising money through the mail is repetition. You need to ask often, often during the year and often in your l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

etters.

Each appeal letter you write should ask for a gift more than once, for a number of reasons.

Your donors are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

busy.
Your donors skim their mail, including your appeals. I hate to admit that, seeing as how I make my living writing fundr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

aising letters. I am distressed to know that so many readers don’t relish every word I write. But then I don’t read everything that en

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ters my mailbox either. I skim as well.

For the skimming donor you need to get to the point quickly. Particularly in a multi-

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

page letter, you need to tell the donor that you are writing to ask for a gift. Don’t make your donor hunt through your letter page

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

after page to discover your agenda. Say early on, preferably “above the fold,” why you are writing.

Then repeat the ask somew

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ere else in your letter, so that skimming readers, if they miss your ask in one place, will spot it in another.

Your donor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s are distracted.
While they’re reading your letter they’re also preparing a grocery shopping list in their head, or checking

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

their email, or watching CNN. So you need to make sure they hear you when you ask for the gift. So ask more than once.

I rec

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ommend that you ask at least three times in a two-page letter. Once on page one. Again on page two, near the top. And again at the end

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, before you sign off. You can also ask again in your postscript, if you still use those antiquated and contrived devices.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

epending on the tone and urgency of your letter, some of your asks can be hard asks (“Send your gift now”) and others can be soft asks

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

(“Your gift today will do so-and-so”). Just make sure you ask more than once.

Learn more . . .

Learn how to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

master the art of making the ask with 101 Compelling Ways to Ask for Donations with Your Fundraising Letters. Handbook Number 6

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in the popular Hands-On Fundraising Series helps you with one of the toughest things to get right in fundraising. Learn more at

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

href="http://www.raisersharpe.com/handbooks/H6- 101-compelling-fundraising-letter- asks.htm">www.raisersharpe.com/handbooks.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Computer consulting clients can be asked some simple questions for to help you get more customers and keep your current ones satisfied. Listen to the answers and use them to help grow your business of computer consulting.

An Annual Business Retreat can be the most powerful thing you'll ever do for your business. Knowing where you're going and how Iyou're going to get there and developing the financial picture of that plan wasis incredibly empowering.

Many feel that once an entrepreneur has gotten a business up and going, they are bored by operating the business and ready to move on to their next startup challenge. In fact, the proof of the entrepreneur's mettle is in demonstrating that the plan for the business was sound, and that the strategy was executable.

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