Digg It - Business

Direct mail fundraisers learned long ago that stamps boost response rates. Maybe the same will work for your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sales letters. Why not test and find out?

In split-run tests, non-profit organizations have discover

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed that an envelope bearing a row of commemorative stamps often outpulls an identical envelope bearing a post

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

al indicia or metered postage.

The reason is human nature. A stamp has a human touch. Unlike postal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

indicias and metered postage, a stamp is placed on an envelope by a person and not a machine. Stamps make the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

envelope look more personalized and less institutional.

You have only three ways to add postage to yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur letters. The most personal is a stamp, what people in the trade call a “live stamp.” Which is a redundant

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

moniker since all stamps are live. A stamp is a stamp.

Metered postage
One step down on t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he friendliness scale is metered postage. Metered postage is applied to each envelope in the lettershop using

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a laser printer or ink- jet printer. Metered postage is usually dated as well, giving it a look of immediacy.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Plus, some machines let the mailer add a slogan or line of promotional copy next to the postage, which furth

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er serves to make metered postage more personal-looking than a postal indicia.

Postal indicia

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

The most institutional-looking postage of the three is a postal indicia. Even if it is for first-class

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

mail, a postal indicia screams “bulk mail.” A postal indicia looks official, and so it is at the wrong end of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the scale for communicating that your message is from one person to another.

Stamps
If y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou want your letter to look as personal as possible, line up a row of commemorative stamps of different denom

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

inations until you reach the correct postage for the class of mail you’re using. Commemorative stamps catch t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

he eye and add human interest to your envelope. A row of them makes your envelope stand out even more.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

>

If you’re worried that you lack the time and manpower to affix postage by hand to thousands of envelopes,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

don’t worry. Your post office likely sells standard envelopes with first-class stamps already affixed.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30590/diggit-Stamps-Boost-Response-Rates-Over-Metered-Postage-and-Indicias-in-Direct-Mail-Marketing.html">Stamps Boost Response Rates Over Metered Postage and Indicias in Direct Mail Marketing</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/30590/diggit-Stamps-Boost-Response-Rates-Over-Metered-Postage-and-Indicias-in-Direct-Mail-Marketing.html]Stamps Boost Response Rates Over Metered Postage and Indicias in Direct Mail Marketing[/url]

Ever heard of FACTA? Most of us would say “No”. Have you heard that you can get a free credit report? To that we would say, “Yes”. So you have heard of FACTA. But how does that affect me?

Now that you've chosen your products, ordered it and received it promptly, what's the next step? The proper distribution of your products spells the success or the utter failure of your promotional products marketing plan. When developing the strategy for the distribution, you should take into consideration its costs over the cost of your promotional product. Even if it does come in a bit higher, try to limit it to an amount that would still ensure you get a considerable ROI.

Take a tip from a fifth grade schoolteacher on how to plan successful corporate events. Recognize, reward and motivate with the right blend of activities and events.

Tags

Links

Digg It - Stamps Boost Response Rates Over Metered Postage and Indicias in Direct Mail Marketing

Related Articles: