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Taxicab companies must be sure to fill up those cabs so they c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an max out their ridership and expand to buy new cabs as well.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

If not the old cabs end up with too many miles with low incom

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e-per-revenue figures and that hurts their forward progress in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the market place.

Taxicabs need to do more than simply adver

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tise on the sides of the cabs with easy to remember numbers; t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hey must get new clientele to try them out. If satisfied the c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ab company knows they will be back for another ride soon enoug

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h.

One thing the taxicab companies can do is to send out dire

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ct-mail and direct-mail marketing coupon packages to all those

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

households with and a 30 mile radius of the areas they serve.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Direct mail and direct-mail marketing for taxicab companies m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

akes sense because the return on investment is quite high.

Ta

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

xicab company should remind people in the area by using direct

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mail at least four times per year to ensure that people remem

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ber the phone number and always have it handy.

Direct mail ma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rketing and direct-mail coupon packages work pretty good for t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ransportation companies and taxicab companies should be well a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

dvised to use this form of advertising and marketing to increa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

se ridership and clientele. Please consider all this in 2006.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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