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Do you own a carwash? Does your car wash have more cus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tomers at all times during the week? Do you have a det

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

il shop on the property? Is it full Mon-Fri with busin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ss? Did you know there are ways to increase profits an

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

fill up your car wash and detail shop all week even o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

slow days?

It is true; in fact it maybe much easier

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

han you think actually. How so you ask? Well perhaps y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u need a robust yet inexpensive marketing and advertis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng program might do the trick. Let me explain; you see

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

direct mail and direct-mail marketing coupon packages

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for car washes with detail shops makes a lot of sense.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

The coupons should have something on them such as; t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o cars washed for the price of one or; special discoun

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on a $20 hand exterior car wax; in order to introduce

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the customers to the detail shop on the property.

Car

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ashes should send out direct-mail and direct-mail mark

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ting coupon packages at least four times per year to a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l the households and small businesses within a 15 mile

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

radius. Direct mail and direct-mail marketing for car

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

washes works and I hope you will consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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