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Fast Food Restaurants know that they need to be on very busy

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

corners in order to get the impulse eater to come in and bu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y a Sandwich, Hamburger, Chicken, Pizza, Taco or whatever. T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he spend lots of money on landscaping, lighting, signage, dr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ive thrus and branding to insure traffic. Consider the amoun

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t of money a Fast Food Restaurant spends in promotion some t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ime.

However, often they fail to realize that many locals d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

not bother to come in to eat. Why? Well, they have not invi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ted them or provided the locals nearby the right incentive t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat’s all. A robust yet inexpensive marketing and advertisin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g program might do the trick. Let me explain; you see, direc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t-mail and direct-mail marketing for fast food restaurants w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

orks.

By sending out direct-mail marketing coupon packages

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to all of the households within a 10-mile radius of a fast f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

od restaurant will ensure good local traffic. These coupons

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

should be sent out six times per year and each time with a n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ew menu items and discounts.

Direct mail and direct-mail ma

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rketing has always worked good for fast food restaurants as

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it is a cheap and efficient way to advertise. Perhaps you w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ill consider this is part of your marketing strategy in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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