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Car Rental Agencies need visitors and travelers to come and re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt cars, but they also know that some of their business is loc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l and therefore they need to be involved in the community and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ork with other businesses to refer them clientele. Companies l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ke Car Lots, Auto Service Garages, Insurance Companies and Tow

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Companies too. Often these other business will provide them w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

th additional leads for portential renters of their cars

But

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat if they want more? Well, how about a robust yet inexpensiv

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

advertising and marketing campaign to target all the local sm

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

all businesses and residents nearby to tell them that they exi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t and have cars to rent at fair and reasonable rates?

It is r

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

commended that rental car agencies use direct-mail and direct-

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ail marketing advertising in coupon packages. Rent-a-Car agen

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cies should send these direct-mail packages out quarterly with

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

weekend rate discounts to all the households with in a 15-mile

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

radius.

Direct-mail marketing is an effective way to advertis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and the cost is fairly low compared to other forms of adverti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sing. Rental car agencies, which use direct-mail have been sa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

isfied with the results and report excellent return on investm

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nt for this type of advertising. Please consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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