Digg It - Business

Hello again

Today we want to talk about viral marketing. This is a way of spreading the word about you and your products exponentially.

Viral marketing
At sometime

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in the past you have received an email message like this:

Hi, my name is Stanley. I am in the Second Grade at the Alfred C. Packer Memorial Elementary School in Central City, Colorado. We are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

doing a project. We are trying to see just how many people we can reach with this message by email in 48 hours. Please forward this message to everybody in your address book and ask them to do the same.<

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

li>

Messages like this have filled email boxes to overflowing in a matter of hours, and have caused email services to have to be shut down because of overload to their systems within 24 hours of the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

first posting.

Viral marketing works in a similar way, except the vehicle is an ebook rather than an email message.

You write an ebook about some subject of interest to your target mark

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t. Throughout the book you place links to your site. You make it attractive enough that your customers want to pass it on to their customers.

The number of copies in circulation expands exponenti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ally, as did the email message from little Stanley. Here is how it works:

Suppose you send your ebook to four people and they each send it to four people
Now 16 people have copies and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

they each send it to four people

Now 64 people have copies

Then 256

Then 1024

Then 4096

Then 16384

If this process were to be repeated 10 times, your or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ginal book containing links to your website would be in the hands of 1,048,576 people. This is not too bad considering all you did was write a short but interesting book and email it to four people. :-)

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r>

The process is not quite this smooth and simple. First you must write a book that truly interests your readers. It must be something not only of interest to them, but something they feel they can

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ass on to their friends. Not everyone receiving it will immediately send it on to four of their friends. Some may send it to more than four, but others may do nothing with it.

People like free st

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uff. In this business, most sales offers include a whole pile of bonuses, indeed, most copywriters will tell you bonuses are often of more interest to prospective buyers than the product on offer. So ever

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ybody selling information products is always on the lookout for things to give away.

Ebooks are written in one of two formats: PDF or with an HTML ebook compiler.

PDF stands for ‘Portabl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Document Format’. It is a recognised standard format for ebooks. Whenever you download a document that needs to be read using an Adobe® Acrobat Reader, you are looking at a PDF file.

To read a P

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

DF file you need the Adobe® Reader. This can be downloaded free. I read somewhere recently that there are about 100,000,000 computers around the world with this reader installed. Anybody receiving your eb

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ok will need one to read it.

PDF compilers are available in a range of prices – some that are free to download.

The option is to use ebook compiler software that uses HTML. An advantage

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of these compilers is that they can be read in a browser – no separate reader is needed.

HTML ebook compilers are available from about ?20 or more, depending on features.

There are a hug

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e number of viral marketing programmes out there. Many offer you a package that includes the compiler, templates, marketing strategies, support and all the other bits you need to make it work. If you thin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you want to do some viral marketing, search the Internet and ask what your guru does.

That’s all for this time. See you soon.

Next time we shall talk about running seminars. Seminars ar

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/30634/diggit-Notes-for-Newbies--Part-TwentyFive--Viral-Marketing.html">Notes for Newbies - Part Twenty-Five - Viral Marketing</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/30634/diggit-Notes-for-Newbies--Part-TwentyFive--Viral-Marketing.html]Notes for Newbies - Part Twenty-Five - Viral Marketing[/url]

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Digg It - Notes for Newbies - Part Twenty-Five - Viral Marketing

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