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Carwash industry surveys show that over 62% of all carwashes use di

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rect-mail advertising and believe it to work the best. Most of thes

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

carwash owners also have their web site address on the coupons the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

send out in the direct-mail marketing discount packages.

Although

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

58% of the carwashes do have an ad in the Yellow Pages, they say th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t most of their business comes from the direct-mail marketing disco

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nt packages that they send out to customers within a 10 mile radius

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Less than 50% of the carwashes bother to advertise in the newspape

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, as it does not get is good results as direct-mail marketing adver

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ising.

About 30% of all carwash owners use the radio for advertisi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g and this usually happens in smaller markets. 13% of the carwash o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ners who participated in the annual industry survey said that they

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

se cable TV advertising. It seems when comparing all the different

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ypes of advertising for a carwash that direct-mail marketing advert

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sing seems to work the best.

If you own a carwash there is no doub

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you will like the results from direct-mail marketing advertising a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d probably send it out to all the potential customers, neighborhood

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and areas within a 10 mile radius as well. The average owner that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

operates a full-service carwash stands on average $15,000 per year

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n their advertising budget. Perhaps you will think of this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A perfect example of how customer service is deteriorating and how it can be done better.

If you want more effective teams, better Customer Service, higher creativity, more effective training, or more effective leadership in your organization, something has to become different than it is currently. Change must occur. The scope of the change doesn’t matter. All we need is to support and champion changes…

The use of magnetic business cards is often overlooked. Businesses tend to stick with what they have used over the years, and end up missing out on some new techniques that can help them expand their customer base.

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Digg It - Direct Mail Advertising and the Car Wash Business

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