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Digg It - When Direct Mail Marketing Is Not a Good Idea
Direct-mail marketing is not always a good idea and just because your a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ccount executive for the direct-mail marketing company that sends out t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
he coupon packages each month comes into your store and tells you the d
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
adline is tomorrow and you need to get your check and art work in as so
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
on as possible; does not mean it is necessarily a good idea.
Sending o
Sending o
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t a haphazardly created brochure or coupon in a direct-mail marketing c
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ompany’s coupon package is a bad idea. Thoughtful consideration should
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
go in to the design and layout of your coupon and you should be thinkin
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
of this in advance. Also sending out the same coupon you sent out las
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t time to the same ZIP code may not be a good idea either.
There are o
There are o
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
her reasons when direct-mail marketing is not a good idea for instance
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
if you're giving away a discount, which actually ends up costing you mo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ney and you are consistently sending it to the exact same people. If y
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
u discount too much you lose money and if you keep sending the same dis
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
count to the same people then they will keep buying from you at a disco
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
nted price, which you cannot afford to give.
Remember direct-mail mark
Remember direct-mail mark
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
eting advertising is to get in new customers and then to show those cus
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
tomers why they should continue to be repeat customers. This will also
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
help you build referrals and a strong army of word-of-mouth advertisers
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
; you're satisfied customers. I hope you will consider all this in 2006
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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