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Do you own a small business and you have a limited advertising budget? Perha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ps you have no budget at all and you are worried that you cannot do the adver

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ising you think you need to ensure that there will be people coming to your s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tore to buy something?

After all if you don't pay the rent they will throw y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u out on your ears. If you don't pay the state for the withholding taxes they

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

will throw you in jail. Let's just say being a small businessperson is not

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

asy with all the rules and regulations and it gets tougher each year.

So wha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t kind of advertising are you currently doing or have you been neglecting you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

advertising? May I suggest a simple form of advertising, which does not cos

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t that much but does normally yield fairly good results? I am speaking of dir

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ct-mail marketing advertising in those little coupon booklets that you often

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

get in the mail. They work quite well and they do not cost a lot.

Better ye

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you can target those ZIP codes, which are within a 10-mile radius of your st

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ore so you can target the customers you wish to extremely well. If you offer

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

some sort of discount to get these customers to come into your store then you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

have a pretty good chance with good customer service of keeping these custom

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rs as regulars.

I want your business to succeed in I do not want you to beco

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

me another statistic. You are going to have to use some sort of advertising

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o get the customers in and then get them to tell all their friends through wo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rd-of-mouth advertising to spread the word. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Putting together a fundraiser can be a fun and a profitable way for an organization and you to make money. Non-profit organizations who are involved in some form of community service are always looking for ways to raise funds.

You know customer service is important but have you thought how it would impact on your cost of operation/sales and eventually, your bottom line? If you have not thought along that line, read on and let me have your views...

In this final installment of our series on how to create newsletters that work, we will look at the stylistic elements that make newsletters visual appealing and something that beckon people to read it.

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