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There has always been a great debate between businesses and acco

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

unt executives that sell advertising. Which is better; direct m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rketing or conventional print advertising? Does one pull in mor

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

customers than the other?

Is one more cost effective than the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

other? And what is conventional advertising anyway? Well, for st

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rters let's call conventional advertising things like; yellow pa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e advertising, local radio and local newspaper display ads.

Dir

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ect marketing of course is direct mail pieces being sent to the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ustomer's home or business. Direct-mail marketing can also be in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the form of those package coupon mailings that are often sent ou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Each type of advertising probably has its place and its best

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

strategies for your particular type of business.

Do direct mark

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ting mailings cost less than conventional print advertising? Ac

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ually, for the number of impressions in the customer's mind the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

answer would be no. However, carefully designed coupons in thes

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mailing packages do result in a large number of new customers c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ming into your business; more so then an advertising display ad

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

in the newspaper.

Direct mail marketing works and it works quit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

well and for the price it probably is a better value for most t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pes of businesses, so perhaps you will consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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