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Which is a better way to do marketing? Using direct-mail advertising or

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

concentrating on word-of-mouth advertising to spread the word? Well, f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r word-of-mouth advertising to truly work you must first have customers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

who are completely satisfied with the product or service and believe the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

were given excellent customer service in the process of their purchasin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g. Then those happy customers will go tell other people about your grea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

business and service creating the word-of-mouth advertising.

With dire

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ct-mail marketing advertising you concentrate on those customers who hav

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

not heard about your services or products yet. You send them something

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in the mail enticing them and propelling them to come in to your store

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd make a purchase.

You can therefore see that you need to do first thi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ngs first. First you need to get customers in the door using direct-mai

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

advertising and then you need to treat them very well so they come back

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and they go home and tell all their friends. Once you get the ball rol

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing you can cut back on your direct marketing a little bit and enjoy the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

word-of-mouth advertising provided you continue to give excellent servi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e.

When entrepreneurs ask what is more important word-of-mouth advertis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing or direct marketing the answer is typically; Both. First you must ge

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the customers and then you must treat them well if you expect to get wo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rd-of-mouth advertising going for you. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Company culture, everyone is talking about it, managers are fostering and developing it, hiring managers and recruitment companies/consultants are assessing it in applicants and customers are using it to discriminate when choosing which company to buy from.

There is a pervasive assumption that small firms are more creative and innovative than larger firms. That is, they identify problems and generate ideas (creativity) and idea select, develop and commercialise (innovate) those ideas to a greater degree than larger firms. However, there is a large degree of untruth to this assumption:

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