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Digg It - Two-Step Direct Marketing Will Instantly Increase Your Response
The FREE BOOKLET method of giving people information is called two-step marketing. I did not create it. It has been around for years.
Why use the Free Booklet Giveaway?
With this you can give your prospecti
Why use the Free Booklet Giveaway?
With this you can give your prospecti
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ve clients what they want INFORMATION. Then they can make an educated decision and more than 50% of them are going to choose YOU. Because you were the one contractor who took the time to educate them.
Ok. Yo
Ok. Yo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
just ran an ad in the newspaper and that ad cost you $160.00 and you have 8 people call. Those eight people cost you $160, or $20 each. They have cost you a lot. So collect and keep those names for more mail
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ings'?
You need to go keep in contact with these prospects at least once a month. Some contractors even feel these new callers are a nuisance. Don't get to be that way!
Mail them your free booklet? The pros
You need to go keep in contact with these prospects at least once a month. Some contractors even feel these new callers are a nuisance. Don't get to be that way!
Mail them your free booklet? The pros
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ects that have contacted you are shopping for heating & cooling. Don't let them get away!
If you are currently collecting names of these type of prospects, good for you. If you're not, you must start. These
If you are currently collecting names of these type of prospects, good for you. If you're not, you must start. These
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
prospects are qualified people - you couldn't buy this list of names from anyone. It is very important to your company's continued growth that you collect them.
These people might not decide to buy today or
These people might not decide to buy today or
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
omorrow, but they might come back next week or next month. You need to continue mailing to them until they use your company.
Remember
A great two-step ad is carefully worded, with only two reasons to exist:
Remember
A great two-step ad is carefully worded, with only two reasons to exist:
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
- To create interest or curiosity in the reader
- To prompt her toward taking an action.
That is the essence of step one in a two-step mail order promotion.
In your ad you will promise the reader a "free
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
report" in exchange for her mailing address.
There are two basic reasons why prospects don't buy from you:
#1 They don't need what you are selling.
or
#2 They don't believe what you tell them.
Yo
There are two basic reasons why prospects don't buy from you:
#1 They don't need what you are selling.
or
#2 They don't believe what you tell them.
Yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ur prospects already have overcome #1 because they called you (we will teach you later how to get more prospects to call), now you need to overcome #2, make them believe.
Don't feel that your prospects aren'
Don't feel that your prospects aren'
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
very important because they haven't bought anything. These prospects are like money in the bank just waiting for you to make them believers.
Still, to achieve maximum effectiveness with two-step marketing,
Still, to achieve maximum effectiveness with two-step marketing,
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
here are a few rules to be observed.
Rule 1 - Don't Try to Sell From a Small Ad
Once again, a two-step advertisement has one purpose only - to create interest or curiosity in the reader, and prompt her
Rule 1 - Don't Try to Sell From a Small Ad
Once again, a two-step advertisement has one purpose only - to create interest or curiosity in the reader, and prompt her
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
to take a desired action. That action is, of course, to contact you for further information. Selling is not the issue at this point.
Rule 2 - Advertise Benefits and Solutions
Many experienced two-step m
Rule 2 - Advertise Benefits and Solutions
Many experienced two-step m
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rketers say the product or service itself should never be directly mentioned in the text of the ad. Instead, the ad should only convey benefits the reader can gain, or possibly a solution to a defined problem
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
.
Rule 3 - Convenient Contact
Make it as easy as possible for the reader/prospect to get the information she wants. It's best to include at least two contact methods within the ad text (your address, yo
Rule 3 - Convenient Contact
Make it as easy as possible for the reader/prospect to get the information she wants. It's best to include at least two contact methods within the ad text (your address, yo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r telephone number.)
Rule 4 - Follow Up for the Sale
Depending on the statistics one reads, as little as 20% of all sales are made on the first contact. That means as much as 80% of potential profits ha
Rule 4 - Follow Up for the Sale
Depending on the statistics one reads, as little as 20% of all sales are made on the first contact. That means as much as 80% of potential profits ha
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ng in the balance, depending on multiple follow up contacts to close sales and render a profitable campaign.
Rule 5 - Test Your Ads and Track the Results
It's important to track the results from each ad
Rule 5 - Test Your Ads and Track the Results
It's important to track the results from each ad
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
you run. The pulling power of one ad will frequently outweigh all others by virtue of a few simple word changes.
Please understand that this kind of marketing is a percentage game. You need to get a "X" amou
Please understand that this kind of marketing is a percentage game. You need to get a "X" amou
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nt of leads to convert a percentage of your prospects into clients. Once you realize that you need 100 prospects to get 5 new clients, you're on your way. Then you know it takes 200 prospects to get 10 client
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
. This is what every contractor should know - but they don't.
This is what a good marketing system is all about. Knowing what it takes to get new clients. A proven system that always works day in and day out
This is what a good marketing system is all about. Knowing what it takes to get new clients. A proven system that always works day in and day out
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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