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Do you frequently send out direct mail ads to prospective customers on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ly to meet with little or no response? There are a few simple changes

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hat your can make to your campaign that will more than likely boost yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r response rate significantly.

The first and most basic tip is to per

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

onalize each letter with the customer’s name. For shorter mailing list

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you might even consider writing the names (as well as your signature)

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in by hand, in an attempt to add a “personal touch” to the sales copy

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

If your business has a frequently used mailing list (of previous cus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

omers for example), you may want to consider sending your mailings at

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ifferent times of the month, and in different colors and shapes of env

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lopes, so as to capture the reader’s interest with each unique mailing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.

It may also be a good idea to print some or all of your mailings on

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

recycled paper, and making it clear to customers that you do so. That

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ay, you can better capture the attention of earth-conscious readers, b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

letting them know that your company does its part for the environment

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Finally, it’s tried and proven that adding a P.S. message to the end

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of each letter can be used to draw attention to certain points, while

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

giving you one more chance to capture the reader’s interest. It’s a go

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d idea to include a short “summary” of your overall message (condensed

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

into a sentence or two), directly followed by your contact information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Over the past year, the job market has seen an almost unprecedented rise in the demand for candidates to take audit manager jobs. The trend was due in large part to the stricter compliance guidelines set out under SOX, and from the very start employment specialists predicted that the boost in hiring would be temporary. That prediction has only come only partly true. While there’s been a definite drop of companies advertising vacant audit manager jobs in the past few months, the demand for those with auditing and related skills is still higher than it was in the past.

Information is the lifeblood of the economy. That’s especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and six-figure budgets.

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