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Who do you know?

Hopefully, your customers...

I read "Obvious Adams" again the other night because its a quick read and a great refresher fo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r the mind. It causes "accurate thinking" as Napoleon Hill calls it. I'm beginning to think that I need to send a copy to each of my clients just to help them

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

think a little more accurately. Like a cup of coffee for the subconscious mind, perhaps.

Every business coach has a list of standard things that they ask thei

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

clients in one situation or another. The reason for this is that...your business is NOT different, even though everyone thinks theirs is.

One of the things I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ask is "tell me about your clients". I use it when I've been asked to help them figure out how to improve their existing lead generation efforts, find new sou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ces of quality leads and improve their sales performance with those leads. It's yet another one of those "Why'd he ask me that?" questions.

Rarely do I get a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

really good quality answer to that question, but that's ok, after all, my clients ARE paying me to help them. Anyhow, I ask this question for several reasons.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

I want to know how in touch you are with your clients. I want to know if you could pick a prospective client out of a lineup of randomly assembled people and b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e fairly well assured of a sale simply by asking them some questions.

Why? Because that's exactly what effective lead generation does.

So back to the questio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at hand. I was at a client's place of business recently and I asked the question. They initially thought I meant "Do we have the contact information for your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

clients?". Well, I certainly hope they do, even though many don't even have THAT. As we discussed the issue further, I asked them what their BUYERS do for a l

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iving. What they make. What they do for fun. What they buy other than this client's product. They had some answers, but not near enough, so we'll do some resea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ch to find that out. That's what you have to do.

I asked them what magazines and other media they advertise in. The answer was more or less "everywhere". As w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e walked out to look at other parts of the business, the area was full of clients. Every single one of them had something in common that stuck out like a sore

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

humb. Now, it doesnt really matter what it is, what matters is that they aren't marketing in places where these clients gather, either physically or by virtue

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of purchasing the same goods and services, reading the same publications, listening to the same radio stations, and so on. "Birds of a feather" really do flock

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

together. The more you know about your customers, the easier they are to find, and most importantly, the better your ability to serve them and offer them what

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit where cre

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

dit is due and follow all of the EzineArticles terms of service for Publishers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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